A report from HubSpot found that 80 % of marketers believe that content creation is a top priority. What if I told you that I don’t completely agree with these marketers? Don’t think I’m crazy, let me show you in 30 seconds why it’s not enough to create content to succeed online. Every day, some […]
In one of his books, Joseph Kimble writes: Try to imagine the costs of poor writing… in business, government and law“. The costs are almost beyond imagination and I can demonstrate it to you with this small example. ???? If user guides are poorly written, customers will no longer purchase your offerings. When it comes
Bad Web Writing: What Is the Cost? $3 billion in losses! Read More »
Next to 48 % marketing experts have proven that organic search is the best way to get a return on investment. Knowing that more than 80% of Internet users limit their search to the first page, it is therefore essential that you adopt a good SEO strategy for your site. Without it, you will struggle
Video has reached a fairly remarkable level of popularity in recent decades. It has become an essential tool for entertainment and information sharing. Today, video content is used in most sectors of activity. This allows companies to be more visible and Internet users to enrich their knowledge in any sector of activity. Knowing that these
In the past, social networks were generally aimed at young people. But today, this is no longer the case, because they are used by all people regardless of age. In a short time, social networks have taken over the daily lives of Internet users and web professionals, to such an extent that they have more
An article written that contains mistakes is not pleasant to read and readers neglect it most of the time. This is why it is in the interest of content creators to integrate one more step into their process in order to eliminate mistakes in all their forms. This step is nothing other than proofreading. Even
Next to 81% of Internet users read content published on the Internet. As soon as they find visual content, such as an infographic in the article they are reading, they are more attentive and focus much more on this content. Indeed, infographics are an excellent marketing tool that presents information and gives details about a
Worldwide, more than 600 millions of websites are intended for the publication of web content. In addition, nearly 89% of marketers use it in their marketing strategies. This proves that many people create blogs and use them to publish articles and capture the attention of an audience in order to achieve their marketing goals. But
100 Types Of Content: The Definitive Guide For Marketers Read More »
Content marketing is a useful way for businesses as well as marketers to build brand awareness and attract potential customers. Thus, almost 91% of B2B companies that use it in their content marketing strategy claim that it is effective and also helps generate traffic. But the most difficult part of carrying out a marketing strategy
The turnover generated by the 300,000 online stores under PrestaShop jumped from 22 to 24 billion euros between 2020 and 2021. This great performance demonstrates the full power of this e-commerce solution. Focus on 10 key statistics from PrestaShop in 2024. 1. PrestaShop has 236,000 active online stores Did you know that PrestaShop is one
