SOCIAL MEDIA MANAGEMENT AGENCY
Having followers isn't enough. What truly matters is a community that buys, recommends, and returns. With our social media management approach, we transform your official accounts into a genuine acquisition channel: strategy, content, algorithms, influence, and social commerce included.
OUR CLIENTS
their diverse projects.
Discover a selection of companies, start-ups and organisations that have called on the expertise of our digital agency to accelerate their growth and modernise their processes.
Izicar Congo
Embassy of Japan in Benin
Chat&Yamo
Zirema
Centre 3001
Twaino
European Marketing Association
Perkflow
OMOADE PIP GOAT
Tériba EDU
NTC
ALSEC Agojie Lodge
Elegancia Dance Studio
Inawo
Group HG
JSR
Angels Voyage
OliGroup
Izicar Congo
Ambassade du Japon au Bénin
Chat&Yamo
Zirema
Centre 3001
Twaino
Association Européenne de Marketing
Perkflow
OMOADE PIP GOAT
Tériba EDU
NTC
ALSEC Agojie Lodge
Elegancia Dance Studio
Inawo
Group HG
JSR
Angels Voyage
OliGroup
WHY SOCIAL MEDIA MANAGEMENT?
Posting without a strategy is like
shouting into the void
80% of companies post content. Less than 5% actually convert. The difference with our social media management approach? A custom strategy for every platform, content calibrated for the algorithm, and an actively managed community.
Social media expertise with
zero compromise on ROI
Go beyond simple "likes" and aim for tangible results. We transform your social platforms into strategic acquisition channels, optimizing every interaction to maximize visibility and ensure seamless conversion throughout your sales funnel.
How we manage your social media?
A 5-step process
Millimeter-perfect onboarding for maximum efficiency. Discover how we calibrate your strategy, validate your editorial line, and publish your first high-impact content.
Social Media Audit
A comprehensive analysis of your existing accounts, social media benchmarking, and identification of priority platforms and opportunities for rapid growth within your industry.
Strategy & Editorial Calendar
Defining the tone, your brand, the formats suitable for each platform, the posting frequency and the schedule.
Content Production
Reels, TikToks, carousels, stories… Each format is specifically designed for its platform’s algorithm. Gone are the days of copying and pasting the same content across all social media platforms.
Community Management
Respond to comments within two hours, manage private messages, carry out proactive moderation and build a relationship of trust with your followers every single day, without fail.
Reporting
Comprehensive monthly report covering reach, engagement, social media growth, clicks and attributable conversions.
The right tools to
dominate your market
To dominate algorithms, creativity alone is no longer enough. Our experts rely on a premium tech stack (trend analysis, advanced scheduling, social listening) to ensure your content outperforms the competition.
Managed Platforms
Native expertise on the continent's priority networks: Instagram, TikTok, Facebook, LinkedIn, Threads, YT Shorts.
Creation & Design
High-impact video and visual production tools: CapCut Pro, Premiere Rush, Canva, Descript, Later, Notion.
Analytics & Data
Rigorous KPI tracking for continuous optimization: Metricool, Sprout Social, GA4, TikTok Analytics, Social Blade.
Influence & Shop
Connect your catalog and activate influencer power: Favikon, Modash.io, Shopify Social, Instagram Shop, TikTok Shop.
CLIENT RESULTS
Our results
speak for themselve
Through our community management service, we don't make vague promises—we deliver verifiable figures for clients in highly competitive sectors.
FREQUENTLY ASKED QUESTIONS
We'll get back to you.
How many posts per week are included in your service?
It depends on the platform and your objectives. As part of a comprehensive service, our community managers typically post between 5 and 10 pieces of content per week on TikTok, between 4 and 7 on Instagram (Reels, Stories and posts combined) and between 2 and 3 on LinkedIn.
Everything is set out in your monthly editorial calendar which you approve before anything goes live. Nothing is published without your prior approval.
Does your service include full visual and video production?
Yes, from start to finish. Scriptwriting, filming if required, editing, subtitling, graphic design, thumbnails: we handle every stage of production as part of your social media management.
You provide us with your brand identity and strategic direction, and we’ll take care of everything else. You won’t have to learn how to use any tools or coordinate any freelancers.
What is social media search optimisation?
TikTok and Instagram have become full-fledged search engines. People aged 18–35 are searching for things like ‘best digital agency in Cotonou’ or ‘how to invest in Africa’ directly on TikTok, rather than on Google.
Search optimisation (Social SEO) involves structuring the captions, hashtags and keywords in your content so that your brand appears in these searches and captures these prospects before your competitors do.
Which social media platforms does your social media management service cover?
With our community management service, we manage Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, Pinterest and Snapchat. Not all brands necessarily need to be on every platform.
Our strategy begins by identifying the two or three platforms where your target audience is most active and most likely to convert. We take a targeted approach that always yields better results than a scattered presence.
Do you work with local African influencers?
This is one of our key strengths. Our network comprises more than 500 micro-influencers and nano-influencers across French-speaking Africa (Benin, Côte d'Ivoire, Senegal, Cameroon, Togo, etc.).
These authentic creators generate 3 to 5 times more engagement than a mega-influencer who is out of touch with reality, and at a significantly lower cost. We take care of the selection process, the brief, campaign management and comprehensive reporting.
Does your management include the implementation of social commerce?
Yes. We set up Instagram Shopping, TikTok Shop and Facebook Shop so that your followers can make purchases directly from their feed, without ever leaving the app.
We also create clickable visuals and optimised product listings that maximise conversions from social commerce. The aim is to remove any barriers to purchase.
How do you assess the results of your management?
Every month, you receive a comprehensive performance report covering subscriber growth, organic reach, engagement rates, clicks and attributable conversions for each platform.
This report consistently includes recommandations d'ajustements stratégiques for the following month. At HONADI, social media management is an iterative, data-driven process, not a rigid routine.
Can you take over an existing account with low engagement?
Absolutely, and this is often the type of intervention that has the greatest impact. We start with a comprehensive analysis: which pieces of content have performed well? Which ones have been penalised by the algorithm? What are your competitors doing?
From there, we draw up a recovery and growth plan. Most accounts see a measurable improvement in engagement within the first 30 days of active management.
REQUEST A QUOTE
Request your Social Media quote to identify your immediate growth levers.
- ✓ Diagnostic de vos comptes
- ✓ Analyse de l'engagement
Réponse sous 24h · Confidentiel
These services
perfectly complement your social media
A strong social presence is just the first step. Multiply your reach with SEO, accelerate acquisition with Ads, and retain your audience with premium content to create an unstoppable digital ecosystem.
Paid Advertising
Scale up by amplifying your best social posts with targeted Meta, LinkedIn, and TikTok Ads.
Discover
Every day without a social strategy
is lost visibility
Pendant que vous hésitez, vos concurrents captent l'attention de vos futurs clients avec des contenus qui engagent. Réservez votre appel stratégique de 30 minutes pour reprendre le contrôle de votre image de marque dès maintenant.
Community Management
Swift comment replies, DM management, daily moderation, and building genuine bonds so your followers feel truly valued.
DISCOVEROrganic Growth
Custom editorial calendars and native formats for every network (Reels, Carousels, Stories, TikTok) with algorithmic optimization to scale without relying on paid ads.
DISCOVERTikTok Management
Killer hooks, scripting, filming, editing, and subtitling... Every video is engineered to spark buzz through a targeted social strategy.
DISCOVERSocial Media Search Optimization
TikTok and Instagram are now search engines. We optimize your captions, hashtags, and keywords so your content appears when prospects search for what you sell.
DISCOVERCampagne avec des influenceurs
Rigorous creator selection, creative briefing, campaign management, and full performance reports. Our network of 500+ African creators speaks with authenticity to your local audience.
DISCOVERSocial Commerce
On Instagram Shopping, TikTok Shop, and Facebook Shop, your followers buy directly from their feed with total ease. We handle everything, creating interactive visuals that actually drive sales.
DISCOVER