SEO CONTENT & COPYWRITING AGENCY

Web copywriting is the art of creating content specifically designed for digital platforms (websites, blogs, emails, landing pages) with the dual aim of achieving good search engine rankings and converting readers into customers.

It differs from traditional writing in two key ways: it is structured around search intent (what your prospect is looking for when they type a query into Google) and around a conversion goal (l'action que vous souhaitez qu'il entreprenne après la lecture).

An article that ranks on the first page for a transactional keyword and converts 3% of its readers is a success. A beautifully written article that doesn’t rank anywhere is not. Every piece of content we produce is designed for algorithms AND for results.

A long-form article (1,200 to 2,000 words) is delivered within 72 working hours. A full-length ebook (20 to 40 pages) takes 7 to 10 days. A series of 5 to 7 emails is produced within 5 days.

For video content, an edited Reel or TikTok script is delivered within 3 to 5 days. Deadlines are flexible for bulk orders or monthly subscriptions: we adapt to your editorial calendar, not the other way round.

100% human writing is ideal for high-stakes strategic content where the brand’s voice, nuance and persuasiveness are paramount: case studies, white papers, homepages or brand manifestos.

Hybrid content creation is designed for high-frequency blog content where SEO consistency and volume are essential. You get the same SEO performance with shorter turnaround times and a lower cost per article.

In both cases, no content leaves our team without first being approved by a human expert. We never deliver raw AI-generated content.

Yes. We produce high-quality native content in French, English, Portuguese and Italian. Everything is written directly in the target language by native speakers, rather than being machine-translated.

This is crucial, as translated content can come across as bland in the target market. Our multilingual writers have a thorough understanding of cultural norms and local expressions. An article in French tailored for a Beninese SME reads very differently from the same topic written for a Belgian audience, and we understand this nuance.

Absolutely. Our services cover the entire process: keyword research, content briefs, web copywriting, comprehensive SEO optimisation, and direct publication on your CMS (WordPress, Webflow, etc.).

You set the objectives and approve the final deliverables; we take care of everything else. If you also need videos or emails, we create integrated editorial calendars covering all formats as part of a single service.

Every single one, without exception. Every article is written using semantic analysis tools (such as YourTextGuru) to ensure that the main keyword and related terms are included.

We optimise the title tag and meta description, structure the heading hierarchy (H1 to H3), implement strategic internal links for your semantic silo, and include conversion-focused calls to action.

You will never receive content that does not actively help improve your SEO ranking.

Our onboarding process includes a brand voice audit prior to any content production.

We analyse your content, consult your team and draw up a detailed editorial style guide covering tone, preferred vocabulary, register and expressions to avoid. This guide serves as a reference for all copywriters working on your account.

If you are not satisfied with the first draft, we will revise it at no extra cost until it meets your expectations perfectly.

Yes, everything is available à la carte. We produce short videos for TikTok, Instagram Reels and YouTube Shorts, as well as UGC content featuring African creators, separate from any blog or email services.

The cultural authenticity of every creation is our top priority. African audiences can tell the difference between content created specifically for them and content recycled from the Western market. We produce only the former.