40 e-commerce statistics you need to know

Nowadays, online shopping has become essential. E-commerce has made it much easier to purchase various items, such as clothing, beauty products, household items and even groceries.

It only takes a few clicks to place an order and receive it at home. You’ll never need to leave the luxury of home!

We’ve put together some interesting statistics on e-commerce in 2024 below to help you better understand online shopping.

With this information, you will be able to improve your own online business and generate more sales than before.

Table of Contents

1. 20.8% of retail purchases expected to be done online in 2023

This statistic indicates an increasing trend in online shopping activity in the retail sector. In 2023, the percentage of 20.8% represents a significant increase from previous years, reflecting the continued adoption of e-commerce by consumers.

2. By 2026, 24% of retail purchases are expected to be made online.

The estimate of 24% of retail transactions occurring online by 2026 highlights the need for businesses to invest more in their online presences. This growing e-commerce trend may encourage businesses to increasingly adapt to consumers’ changing shopping experience needs and preferences.

3. The average consumer makes around 19 online transactions per year

On average, figures reveal that each individual makes around 19 online purchases per year. However, this average varies by geographic location. In China, for example, consumers make an average of 22 online transactions each year.

4. Online sales should increase up to 10.4% in 2023

Estimating 10.4% growth for e-commerce sales in 2023 highlights the positive dynamics of this sector. This estimate may reflect increased consumer confidence in online shopping, resulting from effective marketing campaigns and continuous improvement of services offered by online sales platforms.

5. It exists between 12 and 24 million online stores

The number of online stores is estimated between 12 and 24 million. This range reflects the significant scale of the presence of businesses on the Internet. It highlights the diversity of the e-commerce ecosystem, ranging from small independent stores to large brands, thus contributing to the robustness of the digital economy.

6. The global e-commerce market is expected to surpass $6.3 trillion in 2023.

The $6.3 trillion projection for the global e-commerce market in 2023 highlights the considerable economic potential of this sector. This estimate highlights the growing importance of online commerce in the global economy, fueled by changing consumer shopping habits and technological advances.

7. Amazon recorded almost 3.68 billion visitors monthly in 2022, making it the world’s leading online retailer

With approximately 3.68 billion visitors per month in 2022, Amazon maintains its leading position among online retailers. This massive turnout is proof of consumer confidence in the brand and highlights its central role in the global e-commerce landscape.

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8. The three most important markets in the e-commerce are China, the United States and the United Kingdom

The United States, China and the United Kingdom are key pillars of e-commerce, demonstrating different models of success in this area. This position strengthens their influence in the global economy and highlights their ability to shape the future of online commerce on a global scale.

9. By 2026, the e-commerce market is expected to reach more than 8.1 trillion dollars.

Forecasting a global e-commerce market exceeding $8.1 trillion by 2026 highlights the continued transformation of the business landscape towards digital. This forecast also shows the growing importance of e-commerce in the global economy and highlights the urgency for businesses to adapt to this development.

10. 50.8% of people say free shipping is the number one reason they shop online

50.8% of respondents say free shipping is one of the important reasons they choose to shop online. This factor, combined with Amazon’s wide selection of products, undoubtedly explains the success of this company.

Here is a comprehensive analysis of why consumers say they shop online:

  • Free delivery: 50.8
  • Coupon/Discount: 38.7%
  • What other customers say: 31.4
  • Easy return policy: 30.8%
  • Next day delivery: 27.7
  • Fast/easy online payment process: 27.6%
  • Loyalty points: 24.5
  • Lots of positive reviews on social networks: 21.3%
  • Knowing that the product is environmentally friendly: 17.8%.
  • Possibility of spreading payments without interest: 17%
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Consumer preferences for online shopping are largely influenced by financial incentives such as free shipping and discounts, coupled with trust, ease of use and environmental considerations. Online retailers that emphasize these aspects are better able to meet consumer expectations and remain competitive in an ever-changing e-commerce market.

11. The US e-commerce market will reach a turnover of more than $1.1 trillion in 2023.

E-commerce revenue in the United States is expected to exceed $1.1 trillion in 2023, indicating significant market growth. This forecast reflects U.S. consumers’ continued adoption of e-commerce platforms and highlights the shift toward digital shopping habits.

12. With a rate of 46.5%, Argentina experienced the fastest e-commerce growth in 2020

E-commerce in Argentina grew by 46.5% in 2020, demonstrating the rapid popularity of online sales platforms. This significant expansion can be attributed to increased accessibility to the Internet and growing consumer confidence in online transactions amid changing consumption patterns.

13. In the United States, 16.4% of retail purchases should be carried out online in 2023.

Many American consumers are opting to shop online instead of in-store. They find there an answer to their busy lifestyle and a convenience they cannot ignore.

14. Young consumers shop more online than older generations

Compared to older generations, young people’s preference for online shopping often reflects their faster adaptation to new technologies and changes in purchasing behavior. This trend may stem from young people’s familiarity with online platforms and their preference for the convenience and accessibility these channels offer.

15. Amazon represents 37.8% of online sales, the highest market share of any e-commerce company.

Amazon, like Kleenex or ChapStick, is a common reference. When customers are looking for a specific product, they often turn to Amazon to explore options and make a purchase. As a global e-commerce platform, it rules the industry, so it makes sense to take advantage of it. Right after Amazon are Walmart, Apple, eBay and Target.

16. Walmart, eBay et AliExpress remain the most visited e-commerce sites

Although there are many e-commerce sites, Walmart, eBay, and AliExpress stand out for their prominence. Walmart.com led the pack with approximately 854.9 million visits per month as of December 2022. eBay.com came in second with 669.5 million visits, followed by AliExpress with almost 651.9 million of visits. Other popular sites include Etsy.com, Samsung.com, PlayStation.com and BestBuy.com.

17. 2.14 billion people expected to make online purchases in 2021, compared to 1.66 billion in 2016

The number of online shoppers increased from 1.66 billion to approximately 2.14 billion between 2016 and 2021, demonstrating the rise of e-commerce in consumers’ daily lives. This growth reflects changing shopping habits, including ease of access to products, variety of choices and increased security of online transactions.

18. Cross-border e-commerce sales grew from $750.1 billion in 2022 to an estimated 6.585 trillion dollars in 2032

Cross-border e-commerce sales are expected to grow exponentially from US$750.1 billion between 2022 and 2032 to US$6.585 billion, reflecting a sea change in the global business landscape. This significant growth is driven by increased connectivity, government initiatives to promote international online commerce and increasing consumer confidence in cross-border shopping, thereby opening new opportunities for the global economy.

19. The number of digital shoppers around the world has continued to increase from 1.32 billion in 2014 to over 2.64 billion by the end of 2023

The number of online shoppers doubled from 1.32 billion to more than 2.64 billion between 2014 and the end of 2023, highlighting a major shift in consumer shopping habits. This enormous growth is a result of the widespread diffusion of the Internet, the rise of smartphones, and increasing consumer confidence in online shopping for a variety of products.

20. Mobile e-commerce (m-commerce) sales have seen a substantial increase and are expected to reach $534.18 billion, or 40.4% of e-commerce sales, in 2024

Mobile commerce (m-commerce) sales are expected to reach $534.18 billion in 2024, accounting for 40.4% of total e-commerce sales, highlighting the growing importance of transactions on mobile devices. This trend reflects businesses adapting to the needs of mobile consumers and the rise of technology that facilitates secure and convenient mobile shopping.

21. Global e-commerce retail sales have increased by 27.6% in 2021

The gradual adoption of e-commerce by consumers represents a key factor in the future growth of the sector. The rise of artificial intelligence and robotics is also an important factor, making it possible to personalize services and improve the customer experience. The development of the digital economy and the emergence of new economic models such as the collaborative economy have offered new growth opportunities to e-commerce.

22. China’s e-commerce market is expected to reach 2.1 trillion dollars in 2027

China’s e-commerce market is expected to reach $2.1 trillion by 2027, underscoring the continued strong growth of the industry in China. These forecasts show that Chinese consumers’ shopping habits are shifting towards online platforms, making the Chinese market one of the most dynamic and influential markets in global e-commerce.

23. The online grocery market has seen substantial growth; e-commerce penetration in the grocery sector is expected reach 15% by 2026, compared to 8.8% in 2020

The growth rate of e-commerce in the grocery sector is expected to increase from 8.8% to 15% between 2020 and 2026, highlighting the rapid growth of the online grocery sales market. The factors driving this development include the ease of online grocery shopping, the convenience offered to consumers and the innovative strategies adopted by retailers to meet this growing demand.

24. The global e-commerce market is expected to grow exponentially from $5.2 trillion in 2021 to approximately $8.1 trillion in 2026.

The global e-commerce market is expected to grow exponentially from US$5.2 trillion in 2021 to around US$8.1 trillion in 2026, reflecting the rapid expansion of the sector. This growth is driven by the popularity of online shopping globally, product diversification and improved digital infrastructure.

25. 91% shop online using their smartphone

Many people use smartphones in their daily lives. Whether they use Apple, Android or other devices, they frequently use it to shop online. While it’s important to ensure you’re getting the best shopping experience on your desktop, it’s also crucial to pay attention to the design and functionality of your mobile site.

26. Mobile commerce sales are expected to account for 6% of all retail sales in 2023.

Mobile commerce sales are expected to account for 6% of all retail sales in 2023, highlighting the growing impact of mobile device transactions on the economy. This statistic reflects the growing popularity of shopping via smartphones and tablets, highlighting the importance for businesses to develop platforms tailored to these devices to remain competitive in the market.

27. Mobile commerce represented more than $360 billion in sales in 2021

In 2021, mobile commerce retail sales in the United States exceeded €360 billion. They will increase to 431.4 billion euros in 2022, and are expected to increase further to 511.8 billion euros in 2023, reach 604.5 billion euros in 2024 and finally reach 710.42 billion euros in 2025 .

28. Mobile commerce sales are expected to be worth $710 billion by 2025.

Projections of mobile commerce sales reaching $710 billion by 2025 highlight the rise of shopping via mobile devices. This estimate highlights the need for businesses to prioritize optimizing their websites and mobile apps to meet consumers’ expectations for a seamless, secure, and device-friendly shopping experience. mobile.

29. Tablet m-commerce sales are expected to reach $54.01 billion by 2026.

The growing popularity of tablets has made online shopping easier as consumers can now shop anytime, anywhere. The diversity of products and services available online gives consumers more choice, while lower shipping costs make tablet-based mobile commerce more accessible.

30. Mobile e-commerce represents 44.2% of all sales of e-commerce in the United States.

Mobile commerce accounts for 44.2% of total e-commerce sales in the United States. This highlights the growing importance of shopping via mobile devices in the e-commerce landscape. This statistic reveals the dominance of smartphones and tablets in U.S. consumers’ purchasing habits, prompting businesses to optimize their platforms to deliver compelling mobile experiences.

31. Three out of four consumers make their purchases from their smartphone

This statistic simply reveals that mobile devices, particularly smartphones, are playing an increasingly important role in the consumer purchasing process. More and more people are using these devices to make purchases, highlighting their practicality and ease of use.

This trend is pushing businesses to optimize their websites and applications to provide a smooth and intuitive shopping experience on mobile, thereby meeting consumers’ expectations for ease and simplicity when shopping online.

32. 33.6% of buyers view price comparisons on mobile when in a physical store

This reality forces physical stores to adjust to meet consumer expectations. They must, among other things:

  • Offer competitive prices;
  • Provide a quality customer experience;
  • Compare prices more easily in store.

33. Users are 62% less likely to buy from a company if they have already had a negative experience with it site Web mobile.

The odds of purchasing from a business drop by 62% after a negative experience on a mobile site, highlighting the urgent need for businesses to invest in technology solutions and improve the mobile user experience. It also reveals that users are increasingly demanding when it comes to mobile experiences, and any flaws in this area can have a significant impact on conversion and retention.

34. M-retail should represent 43.4% of e-commerce sales retail in 2023, compared to 41.8% in 2022.

Forecasts for mobile commerce growth in the retail sector highlight the growing importance of shopping via mobile devices. The growing share of mobile commerce reflects the trend of consumers preferring mobile platforms for online purchases. This development highlights the need for businesses to step up their efforts to optimize the mobile shopping experience in order to capture growing market share and remain competitive.

35. The average conversion rate on mobile is 2.49% in March 2023. Mobile conversion rates are lower than desktop (3.64%) and tablet (3.43%).

The gap between average conversion rates on mobile (2.49%) and desktop (3.64%) and tablets (3.43%) in March 2023 highlights the need for businesses to better respond to the expectations of mobile users. This proves the urgency of adapting the purchasing experience to the specificities of mobile devices to increase conversion rates and increase the effectiveness of marketing campaigns on these platforms.

36. 60% of online shoppers abandon their purchases due to poor user experience

60% of people abandon online shopping due to user experience issues, a figure that highlights the strong correlation between the quality of the experience provided and consumers’ purchasing decisions. This shows the importance of businesses focusing on continually improving their customer experience to remain competitive and ensure visitors convert into buyers.

37. 50% of smartphone users are more inclined to use a brand’s mobile site when browsing or shopping because they don’t want to download an app.

The fact that half of smartphone users choose a brand’s mobile site over downloading an app highlights behavioral trends focused on convenience and immediacy. This shows that users value seamless experiences and instant interactions without the need for a download process, highlighting the importance for brands to deliver high-performing mobile websites that meet these expectations.

38. 58% of smartphone users prefer companies whose sites or mobile applications remember their identity and past behavior.

The importance of a seamless user experience is highlighted by the fact that 58% of smartphone users prefer companies that remember their identity and past actions. This highlights the need for businesses to develop intelligent, privacy-conscious personalization capabilities to provide users with a seamless and consistent experience.

Despite the rise of mobile commerce, 80.79% of mobile shopping carts are abandoned, which clearly demonstrates that cart abandonment can be combatted by improving the user experience.

39. +32% sales via social networks, $65 average order on Instagram

E-commerce is growing significantly by 32% thanks to the influence of social media. This increase demonstrates the major impact of social platforms on online sales.

Instagram is proving to be a powerful recommendation channel. Customers who discovered an online store through recommendations on Instagram subsequently made purchases, generating an average order of $65. This data highlights the effectiveness of promotion on Instagram and its important role in the online purchasing process.

40. Savings on fees and ease of shopping with the help of robots

Many people abandon their baskets online because of the high prices. When products seem too expensive, customers often leave their cart without completing the purchase.

Fortunately, with the help robots and automation, online commerce can become more efficient. This means stores can save money by using smart technologies. Ultimately, this could help reduce costs and make online shopping more enjoyable for everyone.


Online shopping in 2024 is evolving at incredible speed. Figures show that more and more people are shopping online, especially with social networks like Instagram.

However, businesses must be quick to adapt to these changes by focusing on user experience and adopting innovations like automation.

In summary, the future of Internet e-commerce looks bright, but you have to be prepared to quickly adapt to these constant changes to be successful.

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