NEWSLETTERS & AUTOMATED EMAILING SEQUENCES
Retain your audience with emails that convert.
Over 80% of digital ROI is driven by your contact database. Stop letting your audience go cold. Our data-driven newsletters and automated emailing workflows nurture your leads, build undeniable brand authority, and generate sales on autopilot.
OUR CLIENTS
their various projects.
Discover a selection of companies, startups, and institutions that have relied on the expertise of our web and communication agency to accelerate their growth and modernise their processes.
Izicar Congo
Embassy of Japan in Benin
Chat&Yamo
Zirema
Centre 3001
Twaino
European Marketing Association
Perkflow
OMOADE PIP GOAT
Tériba EDU
NTC
ALSEC Agojie Lodge
Elegancia Dance Studio
Inawo
Group HG
JSR
Angels Voyage
OliGroup
Izicar Congo
Embassy of Japan in Benin
Chat&Yamo
Zirema
Centre 3001
Twaino
European Marketing Association
Perkflow
OMOADE PIP GOAT
Tériba EDU
NTC
ALSEC Agojie Lodge
Elegancia Dance Studio
Inawo
Group HG
JSR
Angels Voyage
OliGroup
Your newsletters are gathering dust in the ‘Promotions’ tab,
and your subscribers are forgetting about you.
Sending a newsletter that stands out in a crowded inbox is a daily challenge. Without precise segmentation, sharp copywriting and automation, your messages will get lost among hundreds of other emails. Your audience will lose interest, your unsubscribe rate will rise, and your email channel will slowly fade away.
work emails per day
On average, internet users receive 121 work-related emails a day. Your newsletters are competing in a highly competitive environment where every second of attention counts.
of brands miss the mark
Most brands send a single message to their entire mailing list, which causes open rates to plummet and unsubscribe rates to skyrocket.
lost in spam
Without domain warming and proper SPF, DKIM and DMARC authentication, up to 40% of your emails end up in the spam folder. You’re paying for emails that nobody ever sees.
triggered workflows
Sending your campaigns manually wastes hours of your time every week. Meanwhile, your competitors are capturing your leads with real-time triggered workflows.
Your fully automated and
cost-effective newsletter channel.
We build the complete framework for your email marketing strategy: from targeted subscriber acquisition to automated conversion, including the creation of a newsletter that truly captivates your readers. Every message sent serves a measurable business objective.
Automated email marketing becomes
your best sales representative.
Whatever your sector, newsletters and email campaigns are the most cost-effective way to build customer loyalty and generate recurring revenue.
E-commerce & D2C brands
Your customers make a single purchase and then disappear. Our customer retention sequences bring them back to your shop on a regular basis through personalised recommendations and targeted promotions.
Infopreneurs & content creators
Your newsletter becomes the heart of your business. We build an automated sales funnel that converts your free subscribers into paying customers for your courses.
SaaS & software publishers
Converting a free trial into a paid subscription depends largely on the quality of your email onboarding. We design educational sequences that quickly demonstrate the value of your product.
Agencies & consultancies
Your expertise deserves a premium newsletter that positions your firm as the market leader. We create strategic content that attracts the right clients.
From auditing your database to achieving predictable
growth in your email marketing revenue.
As a strategy cannot be improvised, we have developed a proven methodology focused on precision and results. In just 21 days, we transform your email channel into a revenue-generating machine, combining technical expertise, operational rigour and editorial creativity.
Audit of your email ecosystem
We analyse your current subscriber base, your past performance and the tools you currently use (Mailchimp, Brevo, ActiveCampaign, Klaviyo, HubSpot). This assessment identifies your immediate growth opportunities.
Technical configuration & Deliverability
Implementation of SPF, DKIM and DMARC protocols, gradual warm-up of your sending domain, cleaning of your database and configuration of your email marketing tool. Your messages will land in the main inbox.
Content creation & Mock-ups
Drafting your first newsletter and your automation sequences. Graphic design of reusable templates that faithfully reflect your brand identity.
Launch & A/B testing
We roll out campaigns with systematic testing of content, visuals and calls to action. We quickly identify the approaches that resonate most with your audience.
Continuous optimisation & growth
Monthly monitoring of key metrics (open rates, click-through rates, revenue per email sent). We continuously refine your strategy to help your email revenue grow month on month.
Build a profitable
and sustainable email marketing channel.
These three pillars form the foundation of our expertise in transforming your email marketing into a powerful driver of growth. We build a system for your business that generates reliable and predictable revenue, whilst strengthening your relationship with your customers in the long term.
Maximum editorial relevance
Every newsletter you send provides tangible value to your readers. Your subscribers look forward to opening your emails, which helps maintain a high engagement rate over the long term.
Customisation by segment
We send each contact a message tailored to their profile, purchase history and level of engagement. This precision helps your conversion rates soar.
24/7 automation without the need for recruitment
Your email campaigns run continuously, even whilst you’re on holiday. Your team can focus on strategy whilst the system generates revenue in the background.
Rethink your emailing and newsletters:
skyrocket your ROI.
Stop letting manual management or poor deliverability hold back your database's profitability. Thanks to our expertise, turn your emailing and newsletters into a highly predictable, ROI-driven acquisition channel.
Concrete commitments regarding
the performance of your newsletter.
We view our collaboration as a genuine, performance-driven partnership. To give you complete peace of mind, we have structured our approach around specific commitments, ensuring operational quality, respect for your brand image and, above all, tangible results for your turnover.
Operational infrastructure in 14 days
Your email marketing tool, your first newsletter and your welcome sequence will be up and running within two weeks at the latest.
Delivery rate of over 98%
We guarantee that your campaigns will land in your recipients’ main inbox – an essential requirement for making the most of this channel.
Full respect for your brand identity
Every newsletter we write and every template we design faithfully reflects your brand identity, tone and values.
Growth in email marketing revenue
If our method does not increase your email revenue within 90 days, we will revise your strategy free of charge until we achieve the agreed targets.
They multiplied their turnover thanks to
their newsletters.
Don't take our word for it. Discover how our performance-driven email marketing strategy has enabled these brands to maximize their deliverability, re-engage their database and transform their newsletter into a highly profitable and automated sales channel.
Launch your today.
high-converting newsletter today.
Tell us about your business goals and your current situation. Our team will review your project and get back to you within 24 hours with a bespoke email marketing plan.
Availability
Ready to go
Boost your customer acquisition by integrating newsletters
into a more comprehensive multi-channel strategy.
To turn every touchpoint into an opportunity for growth, we combine your email marketing expertise with complementary acquisition and retargeting strategies.
Acquisition of qualified subscribers
We design landing pages (lead magnets, white papers, quizzes) that help grow your email list with highly qualified leads.
DiscoverAdditional SMS marketing
Boost your email campaigns with targeted text messages for key moments (abandoned basket reminders, product launches, flash sales).
DiscoverSynchronised ad retargeting
Link your email audience segments to your Meta, Google and LinkedIn campaigns to increase the number of touchpoints with your prospects.
Discover
Ready to turn your subscribers
into loyal and engaged customers?
Don't let your contact lists sit idle. Together, let's activate strategic email campaigns and intelligent automation to maximize your impact and revenue.
Everything you need to know about effective newsletters
and automated email campaigns.
Discover the answers to the most common questions to remove technical blocks, optimize your deliverability and maximize revenue from your contact base.
What is the ideal frequency for sending a newsletter?
The right frequency depends on your audience, your industry and the value you provide with each email. In B2B, a weekly or fortnightly newsletter works very well as long as the content remains high-quality. In e-commerce, two to four emails a week are acceptable provided you segment your customer base effectively.
The golden rule: it’s better to send messages less frequently but with real added value than to flood your subscribers with meaningless content. We analyse your audience to determine the perfect frequency.
How can I ensure that my newsletters end up in the inbox rather than the spam folder?
Deliverability depends on a number of technical and editorial factors that we manage from start to finish: configuring authentication protocols (SPF, DKIM, DMARC), gradually warming up your sending domain, regularly cleaning up inactive contacts, choosing a subject line that avoids words likely to trigger spam filters, and maintaining a balance between text and images in the body of the message.
With our method, your newsletters reach over 98% of your recipients’ inboxes.
Which email marketing platform would you recommend: Mailchimp, Brevo, Klaviyo or ActiveCampaign?
The choice of tool depends on your business and your volume. Klaviyo remains the go-to choice for e-commerce thanks to its native Shopify and WooCommerce integrations. ActiveCampaign is ideal for complex B2B scenarios and infopreneurs.
Brevo offers excellent value for money for those just starting out, while Mailchimp is ideal for small mailing lists looking for a quick and easy setup. We’ll assess your situation to help you choose the most suitable solution.
Do I own my subscriber list and the content I’ve written?
Yes, 100%. Your subscriber base belongs entirely to you, as does all the content created for your campaigns (newsletters, welcome sequences, automation workflows, graphic templates).
You retain full intellectual and commercial ownership of your email marketing assets. You are free to switch from one platform to another whenever you wish, without any technical dependence on our agency.
How long does it take to see the first results from a newsletter?
The first results become apparent as soon as the first campaign is sent out: open rates, clicks, visits to your website and the first sales attributable to your newsletter. After 30 days, you will see a clear improvement in your key metrics.
Over a 90-day period, the revenue generated by your email marketing channel can account for 20 to 40% of total turnover for well-structured e-commerce brands. Growth is cumulative: each month builds on the overall performance.
Does this method also work for B2B and long sales cycles?
Yes, absolutely. In B2B, newsletters play a vital role in the nurturing of leads throughout sales cycles that can sometimes last several months. We design educational content that stimulates thought among your key decision-makers, demonstrates your expertise and encourages them to book an appointment at the right time.
Automated email sequences act as your silent sales representative: they stay top of mind for your prospects until they’re ready to buy.
