LIVE STREAMING & USER-GENERATED CONTENT (UGC)
Turn your audience into brand ambassadors.
Traditional advertising is losing its impact. User-generated content (UGC) and live streaming build instant trust. We design interactive campaigns where authentic creators become your best sales force, helping to boost your conversions organically.
OUR CLIENTS
their digital transformation.
Discover a curated selection of global brands, fast-growing startups, and prestigious institutions that rely on our expert digital and web agency to fuel their growth and modernize their workflows.
Izicar Congo
Embassy of Japan in Benin
Chat&Yamo
Zirema
Centre 3001
Twaino
European Association of Marketing
Perkflow
OMOADE PIP GOAT
Tériba EDU
NTC
ALSEC Agojie Lodge
Elegancia Dance Studio
Inawo
Group HG
JSR
Angels Voyage
OliGroup
Izicar Congo
Embassy of Japan in Benin
Chat&Yamo
Zirema
Centre 3001
Twaino
European Association of Marketing
Perkflow
OMOADE PIP GOAT
Tériba EDU
NTC
ALSEC Agojie Lodge
Elegancia Dance Studio
Inawo
Group HG
JSR
Angels Voyage
OliGroup
Digital word of mouth is more effective than
any advertisement.
Modern consumers are immune to overly polished marketing pitches. They are looking for authenticity, real-life demonstrations and familiar faces. Livestreaming and UGC videos break down the barrier of the screen to create an immediate bond of trust.
Record Engagement
Live interactive content and user-generated content (UGC) generate an average engagement rate 10 times higher than traditional brand posts.
Trust Generated
Online shoppers place more trust in recommendations from real customers and creators than in corporate advertising.
No more Direct Sales
Live shopping sessions turn attention into immediate impulse purchases, thereby eliminating lengthy decision-making processes.
No more Retention
A video montage that draws on the native styles of social media platforms (TikTok, Reels) ensures your product makes a lasting impression on your target audience.
A comprehensive ecosystem to
humanize your brand and skyrocket sales.
We manage your campaigns end-to-end, from identifying the ideal creator profiles to pixel-perfect tracking of your direct online revenue.
Interactive formats designed for
brands seeking authority.
We support ambitious organizations that want to engage their community and transform their visibility into transactions.
E-commerce & D2C Brands
Showcase your products in action, answer questions in real time and convert your visitors instantly.
Start-ups & Mobile Apps
Explain how your tool or app works through demonstrations and native tutorials.
Premium Sectors (FinTech)
Bring a human touch to your financial services and put your prospective clients at ease with social proof and genuine customer testimonials.
Major Brands & Institutions
Organize product launches or large-scale awareness campaigns by harnessing the power of livestreaming.
Our Methodology
every stage with precision.
Because a solid content strategy cannot be improvised, we have structured a proven 5-step methodology focused on precision and results to humanize your sales channels.
Brief & Strategic Alignment
Analysis of your target audience and sales objectives, definition of the editorial approach, and full budget scoping to ensure maximum campaign impact.
Casting & Validation
Sourcing and manual selection of creators. We analyze audience authenticity and present a curated list of highly qualified profiles for your approval.
Scripting & Briefing
Drafting UGC scripts centered around psychological hooks, and structuring the logical flow of the Live Shopping session (promotions, interactions, moderation).
Production & Rehearsal
Filming of native UGC videos by the selected creators, running live technical tests, and complete configuration of the multi-channel broadcast control room.
Launch & Reporting
Publishing the videos, broadcasting your sales livestream, and delivering a comprehensive performance report with advanced conversion attribution analysis.
With Honadi, real data and numbers
power your business growth.
Quantifiable, verifiable results across both regional and international markets.
Organic Views Growth
Average increase observed in our clients' organic reach following the successful rollout of our native UGC content strategy.
Average Engagement Rate
An exceptional interaction rate on native posts and live sales sessions, vastly outperforming traditional paid advertising standards.
Return on Investment (ROI)
Direct revenue generated by live commerce and high-performance UGC campaigns easily outpaces the profitability of static banner formats.
They humanize their brand and boost
their sales with Honadi.
Initially, they believed that Live Shopping wasn’t suited to their market or that user-generated content was too complex to scale. Thanks to our turnkey support, they managed to transform their social media audience into an extremely effective and profitable direct sales channel.
Get your tailored UGC and Live strategy
designed for you today.
Entrust your interactive campaigns to our experts to streamline your acquisition processes. We design your custom sales templates and creative briefs to unlock your audience's full potential.
Synergize your channels to
maximize your performance.
The authenticity of UGC and livestreaming serves as a powerful acquisition accelerator. Combine this momentum with our other strategic levers to build an unstoppable ecosystem:
Paid Advertising & Ads
Deploy your best-performing UGC videos directly within your Meta and TikTok Ads campaigns. This is the single most effective way to radically lower your cost per acquisition.
Discover this serviceWeb Development & Design
Up to 90% of the traffic generated by your livestreams and social networks is mobile. We design ultra-fast, seamless express checkout interfaces to secure payments with zero friction.
Discover this serviceGraphic Design & Video
Ensure absolute visual consistency across your interactive campaigns. We produce fully customized stream overlays, click-ready thumbnails, and complementary marketing assets.
Discover this service
Don’t let your competitors monopolize
the attention of your future customers.
As a specialist performance agency, we design tailored UGC and livestreaming campaigns to put your brand at the absolute center of industry conversations and maximize your conversion rates.
Everything you need to know about
our UGC & livestreaming campaigns
Adopting authentic video formats is a powerful conversion driver, but it demands meticulous execution. As an expert digital and marketing agency, we answer your questions to guarantee a transparent, high-performance strategy.
What is Social Live Commerce and how can it boost my sales?
Social Live Commerce involves selling your products or services live during interactive video broadcasts (on TikTok, Instagram, or directly embedded on your own website).
Unlike traditional e-commerce, users aren’t left browsing a cold product page alone. They interact in real-time with a host or a UGC creator, ask questions, and purchase the featured product instantly via an in-app express checkout button. This immediacy eliminates purchase friction, drastically reduces cart abandonment rates, and **triples your conversion rate** compared to a traditional buyer journey.
How do you select content creators for our UGC campaigns?
Creator selection is never based solely on follower counts. At Honadi, we perform a deep, manual analysis of each profile to verify audience authenticity and true alignment.
We audit semantic consistency, brand tone of voice, and the true quality of historic interactions. Additionally, we filter out fraudulent accounts using advanced AI audience auditing tools. **You approve every selected profile** before we move into the creative brief and UGC production phases.
Who owns the intellectual property and copyright for the generated UGC videos?
With our Scale Growth and Media Domination packages, we handle all legal frameworks and licensing terms to guarantee **full usage rights transfer for advertising purposes**.
This means your brand legally owns the UGC videos produced by creators for your social media channels, product landing pages, and Paid Ads campaigns (Meta, TikTok, Google). You can repurpose and scale this authentic material indefinitely, drastically lowering your in-house asset production costs.
What are the technical prerequisites to launch a Live Shopping session on our site?
We manage all technical integration complexities for you. Whether your store runs on Shopify, WooCommerce, or a custom headless setup, our experts deploy stream-optimized APIs to embed a responsive, interactive widget directly onto your site.
There is no need for studio-grade broadcast hardware: a high-definition smartphone, clean ring lighting, and a stable internet connection are all it takes. We configure the live distribution stream and train your team on how to manage the real-time moderation dashboard.
How do you precisely track the return on investment (ROI) of our campaigns?
We do not report on vanity metrics like generic "likes" or superficial "impressions." Every single interactive campaign we orchestrate is engineered for direct financial return.
We equip each creator with personalized tracking links (UTM parameters) and unique promotional conversion codes. This live attribution data is completely unified inside your **Real-Time ROI Dashboard**, allowing you to accurately monitor qualified traffic, add-to-carts, and completed transactions generated by each asset.
Do you provide campaigns tailored to the specific dynamics of different African markets?
Absolutely, this is our core competitive advantage. We understand that cultural codes, purchasing habits, and ideal acquisition funnels vary profoundly across different regions.
Our curated ecosystem of **over 500 creators** is physically present on the ground in Benin, Côte d'Ivoire, Senegal, Togo, and beyond. We adapt languages, contextualize local phrases, and seamlessly engineer localized Mobile Money triggers to drive immediate brand trust and skyrocket engagement.
