OUR CLIENTS

They trust us with
Their TikTok projects.

Many companies and institutions have relied on the expertise of our web and communications agency to boost the performance of their TikTok account.

Izicar

Izicar Congo

Embassy of Japan

Embassy of Japan in Benin

Chat&Yamo

Chat&Yamo

THE OBSERVATION

Without TikTok, your brand is silent
where everyone is listening.

This social network is above all 1.5 billion active users, an average screen time of 95 minutes per day, and an algorithm that rewards consistency. TikTok is reshuffling the deck: a Beninese SME can outperform a multinational if its content resonates. Unfortunately, most businesses still post the way they did on Facebook in 2018.

AUDIENCE
1.5B

Monthly Active Users

TikTok is the fastest-growing social network in the world and your audience already spends an average of 95 minutes per day on it.

OPPORTUNITY
92%

Of African Businesses Absent

Fewer than 8% of B2B companies in Africa actively publish on TikTok. This is a massive window of opportunity before market saturation.

REACH
x6

More Organic Reach

A piece of TikTok content generates on average 6 times more organic reach than a LinkedIn or Instagram post at equal audience size.

CONVERSION
47%

Of Buyers Influenced

Nearly half of buyers aged 18 to 45 say they have purchased a product after discovering it directly on TikTok.

What you receive

Beyond managing a TikTok account,
we build a visibility machine.

Through TikTok management, we deploy six levers simultaneously to transform your presence on this social network into a predictable and measurable acquisition channel.

AUDIT & TIKTOK STRATEGY

Competitive TikTok analysis in your sector

We dissect your competitors' accounts, identify the formats that perform in your niche, and build an editorial strategy calibrated to the For You Page algorithm.

TikTok competitor benchmark
Industry trend analysis
Proprietary hashtag strategy
EDITORIAL LINE & CALENDAR

One month of content planned and validated

We define your content pillars, create your recurring series, and deliver a monthly calendar with 20 to 30 pre-approved concepts.

4 to 6 content pillars defined
Monthly calendar of 20-30 concepts
Recurring series and segments
NATIVE CONTENT PRODUCTION

Videos designed for the scroll, not for television

Our creators produce TikTok-native videos: attention-grabbing hooks in 1 second, fast-paced editing, dynamic subtitles, and trending sounds. Every video is designed to stop the scrolling thumb.

Scripts with psychological hooks
Fast editing and animated subtitles
Trending sounds and effects integrated
UGC & PARTNER CREATORS

Authentic faces that sell better than your ads

We recruit and coordinate local UGC creators who embody your audience. Testimonials, unboxings, tutorials: these are all formats that generate 4 times more trust than traditional advertising.

Recruitment of African creators
Creative briefs and coordination
Usage rights 100% included
PUBLISHING & OPTIMIZATION

Publish at the right time, in the right format

We publish 5 to 7 times per week at peak engagement hours identified for your audience. We optimize every post with a description, hashtags, sound, duration, and format tested continuously.

5-7 publications per week
Optimized publishing hours
Continuous A/B testing of formats
REPORTING & GROWTH

Numbers, not impressions

Weekly dashboard with views, engagement rate, follower growth, and leads generated. We adjust the strategy every week based on real data and not on assumptions.

Real-time Looker Studio dashboard
Commented weekly report
Data-driven creative iterations
CLIENT PROFILES

You lose clients every day
you do not publish.

TikTok does not wait and every day without publishing is visibility you are handing to a competitor who has understood that attention is won in the feed.

Brands & E-commerce

Your products deserve to be seen by millions of people. TikTok is the only channel where a $10 product can generate 1 million views without a single cent spent on advertising.

D2C Fashion Beauty Food

Startups & SaaS

Humanize your technology, because product demos, behind-the-scenes footage of your team, and short-form client testimonials convert better than any landing page.

Demo Behind the scenes Social proof

B2B Services & Experts

There is no doubt that your expertise is your best content. Position yourself as the reference in your sector with educational formats that generate qualified leads without prospecting.

Thought leadership Carrousels LinkedIn relay

Institutions & NGOs

Tell your impact story in 60 seconds. Short formats humanize your mission and reach a young audience that your traditional channels can no longer capture.

Impact Field Awareness
OUR METHOD

From Zero to Viral
in 5 Calibrated Steps.

A proven process, tested on dozens of accounts, designed to produce visible results from the second week of publishing.

Immersion & Audit

We study your market, your audience, and your competitors on TikTok. We identify winning formats and optimal time slots.

Day 1-3

Strategy & Pillars

We define your content pillars, your TikTok tone of voice, and deliver a 30-day editorial calendar with pre-validated concepts.

Day 4-7

Production & Filming

Our creators produce your videos: scripts, filming, fast-paced editing, subtitles, and integration of the latest trending sounds.

Day 8-14

Publishing & Optimization

We publish 5 to 7 times per week. Every post is optimized in real time: hashtags, descriptions, sounds, and duration adjusted based on feedback.

Day 15-28

Analysis & Iteration

Weekly dashboard, identification of top-performing content, and continuous iteration to amplify what works.

Ongoing
YOUR VIRAL ADVANTAGE

Dominate the algorithm with content
designed to explode.

Virality is not a stroke of luck, it's an exact science. By decoding emerging trends and the platform's DNA, we transform your brand into a go-to reference in your niche, generating massive organic visibility.

Absolute Trend Mastery

We detect and leverage viral formats and audios before they saturate the platform. Your brand positions itself as a pioneer, capturing maximum attention at the perfect moment.

"For You" Algorithmic Optimization

Every video is precision-engineered to please the TikTok recommendation engine. From keyword selection to strategic hashtags, we force the algorithm to propel your content.

Retention & Hook Engineering

Attention is won in 3 seconds. Our scripts incorporate powerful psychological biases and intense pacing to lock the audience in and multiply your completion rate.

COMPARISON

Honadi vs the Others:
the difference is in the feed.

Where others recycle Facebook formats on TikTok, we build a 100% native presence. We design every video for the For You Page algorithm.

Criteria
DIY
Generalist Agency
✦ Honadi
Editorial strategy
Random posts, no editorial direction
Recycled Facebook/Insta formats
100% TikTok-native strategy
UGC production
Amateur videos without scripts
Corporate videos that feel out of place
Recruited creators + tested scripts
Algorithm knowledge
Trends spotted too late
Surface-level monitoring
Daily For You Page analysis
Frequency
Irregular, 1-2 posts/week
3 posts/week without optimization
5-7 posts/week, optimal hours
Reporting
No structured tracking
Basic quarterly report
Weekly dashboard + creative iterations
OUR GUARANTEES

At Honadi, You Get
Results-Driven Commitments.

Chance has no place in our method. Our commitments are concrete, contractual, and focused on your growth on TikTok.

First Views in 48 Hours

Your first content is published within 48 hours after calendar validation. With our agency, there are no weeks of waiting: we produce, we publish, we measure.

Guaranteed Frequency 5-7 Posts/Week

We commit contractually to the frequency, because a TikTok account that publishes irregularly is an account that the algorithm has already buried.

Transparent Weekly Reporting

Every Monday, you receive a report with views, engagement, growth, and recommendations. These are clear, actionable reports with no jargon.

UGC Rights 100% Included

All videos produced by our creators belong to you entirely. Reuse them on your other channels, in your ads, or on your website.

Client Results

What happens when your brand
stops whispering on TikTok.

Every campaign is measured and documented. Here is what our clients achieved after deploying their TikTok-native strategy.

+2.4M
Monthly views reached in 90 days for a West African e-commerce brand starting from zero followers.
18.7k
New qualified followers in 3 months thanks to an educational content and behind-the-scenes strategy.
12.3%
Average engagement rate, 6 times the industry average, achieved via native UGC formats.
247
B2B leads generated directly from TikTok in one quarter for a FinTech service provider.
Master the Algorithm

Your TikTok strategy
delivered in 7 days.

Tell us your industry and your objectives. We come back with an audit of your TikTok presence, a 30-day editorial calendar, and the first 5 content concepts ready to produce.

Free TikTok audit, no commitment
30-day editorial calendar included
5 content concepts delivered
Coordinated UGC production & Weekly reporting
Get My TikTok Quote
Response guaranteed within 24h
Secure · No commitment · Confidential

Availability

Ready for analysis

GO FURTHER

TikTok is the detonator.
here is the rest of the arsenal.

Once your TikTok is in orbit, these services transform your views into revenue and your audience into a complete acquisition ecosystem.

TikTok Ads & Paid Acquisition

Your organic content that performs becomes your best advertising. We amplify it via TikTok Ads with broad targeting and Events API tracking to scale your acquisition without blowing up your CPA.

Discover this service

Video Production & UGC Studio

Beyond TikTok, we produce long-form formats, filmed client testimonials, and corporate videos that feed your website, your emails, and your sales presentations.

Discover this service

Global Social Media Strategy

TikTok is a pillar, not an island. We connect your viral content to LinkedIn, Instagram, and YouTube Shorts to create a social ecosystem where each platform feeds the others.

Discover this service
READY TO EXPLODE ON TIKTOK?

Every day without TikTok is
visibility gifted to your competitors.

While you read these lines, your competitors are publishing their 3rd video of the day. Stop giving them the monopoly on attention. Request your TikTok audit and receive a complete strategy within 7 days.

Free TikTok audit
Africa market expertise
Zero commitment
Action plan within 7 days
FREQUENTLY ASKED QUESTIONS

Everything You Need to Know About
TikTok Management and Viral Content.

The TikTok algorithm can seem opaque and raises many questions. Find our expert answers to the most frequent questions about our organic methodology and the real impact on your growth.

The TikTok algorithm does not favor accounts with large followings. It evaluates each video individually based on watch time, shares, and comments.

An account with zero followers can reach one million views if its content is relevant. This democratization makes TikTok the only platform where an African SME can compete with multinationals in terms of organic reach without spending a single cent on paid advertising.

The first significant views generally appear between the second and fourth week of regular publishing. The algorithm needs data to understand your audience and optimize distribution.

After 60 to 90 days of consistent publishing (5 to 7 posts per week), the majority of our clients experience exponential growth in organic reach, with viral spikes becoming increasingly frequent as the account gains credibility.

Absolutely. Educational content, behind-the-scenes glimpses, and short-form client testimonials generate exceptional engagement in the B2B sector. Decision-makers are also active on TikTok: they scroll through their feed in the evenings and on weekends.

Content that showcases your expertise in 60 seconds builds more credibility than a 20-page brochure. On average, our B2B clients generate between 15 and 25 qualified leads per month directly via TikTok.

TikTok management covers organic content creation: editorial strategy, video production, publishing, and optimization. TikTok Ads involves paying to promote specific content to precisely targeted audiences. These two areas complement each other.

Organic content builds your credibility and feeds the algorithm. Ads accelerate results by showcasing your best videos to new audiences. Honadi offers both services and coordinates them to maximize your return on investment.

No, it is not strictly necessary. Many successful channels use faceless formats: product sequence edits, voiceovers with on-screen text, animations, annotated screenshots, or point-of-view videos.

The most important thing is to capture attention in the first two seconds and deliver content that provides added value. Our content creators offer both approaches, and we test which one resonates best with your specific target audience.

Based on our experience, you need to publish at least five posts per week to stay in the algorithm's good graces. Below this threshold, reach drops considerably.

The ideal range is between 5 and 7 videos per week, and publishing times must be strictly consistent. This is exactly what we guarantee contractually: a high publishing frequency that pushes the algorithm to feature your content in the For You Page feed.

Our team handles the entire production process: scripts, filming by our UGC creators, editing, subtitling, and publishing. Your involvement is limited to validating the monthly calendar and proposed concepts.

If you wish to appear, we organize a filming session once a month. Otherwise, our creative team will bring your brand to life. You retain strategic control without the burden of daily operational tasks.

We track four key indicators: total monthly views, average engagement rate, net growth of qualified followers, and leads generated. Every Monday, you receive a detailed dashboard with our recommendations.

We do not measure success by the number of likes, but by the real impact on your sales pipeline and brand awareness.