Google Ads · Search · Display · Shopping · YouTube

Google Ads is a pay-per-click advertising platform that allows you to run ads on Google Search, Google Shopping, the Display Network, and YouTube. It targets users with a strong intent to purchase at the very moment they are searching for your products or services. Unlike organic search, Google Ads offers immediate visibility and measurable results. For African businesses, this is one of the fastest ways to generate qualified leads and revenue while keeping costs under control through precise targeting.

ROAS (return on ad spend) measures the revenue generated per euro spent on advertising. Our clients achieve an average ROAS of 5.1×. We improve ROAS through an optimized account structure, higher quality scores, smart bidding strategies, negative keywords, and ongoing A/B testing. More relevant ads and a better landing page experience help reduce costs while increasing conversion rates.

The quality score is the rating Google assigns to your keywords, ads, and landing pages on a scale of 1 to 10. A high Quality Score helps lower your cost per click (CPC) and improve your ad rankings. Improving your Quality Score from 5 to 9 can reduce your cost per acquisition (CPA) by up to 67%. Honadi places great emphasis on maximizing quality through relevant ad copy, well-targeted keyword groups, and fast, conversion-optimized landing pages.

Yes. We specialize in Google Shopping and Performance Max campaigns, which have proven to be extremely effective for e-commerce. We optimize product flows, use margin-based bidding, leverage audience signals, and utilize Google’s AI to maximize return on ad spend (ROAS).

Results are typically visible within 7 to 14 days of launching the campaign. However, the algorithm needs 2 to 4 weeks to learn and optimize the campaign. Most clients achieve a profitable ROAS within 30 to 60 days. We prepare weekly reports and make ongoing adjustments to improve performance.

Absolutely. B2B campaigns deliver excellent results through targeted search ads that use keywords indicating a strong intent to purchase. We use precise geographic targeting, negative keywords, and conversion tracking (forms, calls, WhatsApp) to significantly reduce the cost per qualified lead. Many African consulting and service companies have reduced their cost per qualified lead by 60 to 80% after working with us.

Google Ads immediately drives traffic and generates leads, while SEO ensures long-term organic visibility. With Google Ads, you can precisely control your budget, target audience, and ad schedule. SEO generates sustainable traffic without recurring advertising costs. The most successful companies combine both: Google Ads for quick results and SEO for sustained growth.

We work with companies of all sizes. Many African SMEs start out with monthly budgets ranging from €500 to €2,000 and go on to grow successfully. Thanks to our structured approach and commitment to quality, we achieve a high ROAS, even with modest budgets. We gradually scale up our efforts as performance improves.

We use an advanced conversion tracking system that relies on Google Tag Manager, Enhanced Conversions, and, when necessary, server-side tracking. We track both micro-conversions (form submissions, phone calls, WhatsApp clicks, and items added to the cart) and macro-conversions (sales and qualified leads). Accurate tracking is the foundation of cost-effective campaign optimization.

Our administrative fees are transparent and tailored to African businesses. We offer packages based on your monthly advertising budget. A free analysis of your account is included, so you can pinpoint the weaknesses in your current campaigns and discover how to improve your return on investment.