SEO & ORGANIC VISIBILITY AGENCY

This is the most important question when it comes to SEO, and one that most agencies answer dishonestly.

The truth : you’ll start to see technical improvements and changes to the page within the first two weeks. The first changes in rankings for long-tail keywords usually appear between 30 and 60 days.

A significant increase in traffic for transactional and competitive keywords generally takes between 3 and 6 months of continuous work.

It is important to remember that SEO is a long-term investment, not an instant fix. Any agency that promises you a top-five ranking within two weeks is either targeting keywords with no competition or misleading you.

The Technical SEO elates to the infrastructure layer. It ensures that Google can crawl, index and understand your site (page load speed, mobile compatibility, Core Web Vitals, structured data, XML sitemaps).

On-page SEO relates to the content layer. It ensures that each page targets the right keyword, has a correct heading structure, optimal semantic density and a robust internal linking structure.

Off-page SEO relates to the authority layer. It strengthens your domain’s reputation through backlinks from external websites and brand signals across the web.

A comprehensive SEO strategy addresses all three of these aspects at the same time. However, you can opt for a specific service.

AEO stands for « Answer Engine Optimisation ». This term refers to the way in which you structure your website’s content so that AI-powered tools such as ChatGPT, Perplexity, Google AI Overviews and voice assistants cite your brand as a reliable source when responding to user queries.

As search behaviour evolves from typing in keywords to asking conversational questions, the pages cited by AI models are becoming the new « position zero ».

AEO involves structuring the FAQ section, providing concise and authoritative answers to common questions, and organising the content in such a way that language models can easily extract and index it.

GEO (Generative Engine Optimisation) involves establishing your brand as a recognised ‘entity’ within Google’s Knowledge Graph, the vast database that Google uses to understand people, businesses and real-world concepts.

If your business is a recognised entity, you may appear in the knowledge panels to the right of the search results.

African markets have unique characteristics that generic SEO agencies, designed for Western audiences, are not equipped to handle.

Search behaviour, local linguistic nuances, optimising Google My Business profiles for informal addresses, and mobile-first browsing habits all require a tailored approach.

HONADI was founded with the African digital market at the heart of its priorities. We understand the local competitive landscape in Benin, Côte d'Ivoire, Senegal, Cameroon, Ghana and beyond.

Absolutely, and in most cases, combining organic search with paid advertising is the most effective approach.

Paid adverts offer immediate visibility, whilst your organic rankings improve over time. As your organic search rankings improve, you can gradually reduce your advertising spend on keywords for which you now rank highly in organic search, thereby lowering your overall customer acquisition cost.

The report covers trends in organic traffic (Google Analytics 4), keyword ranking tracking by group, a summary of backlink acquisition, Core Web Vitals scores, and an activity log detailing all tasks completed during the month.

For more active contracts, we provide weekly ranking reports and quarterly strategic reviews to adjust priorities in line with algorithm updates and changes in the competitive landscape. This ensures you always know exactly where you stand in terms of your organic visibility.