Attract Fidelize Convert your audience with our expertise in content marketing
We develop the most relevant strategies to ensure that each piece of content helps you reach your objectives.
Our services.
Content strategy
Let us set you up with an editorial calendar with compelling topics that will get you traffic fast, a list of the best keywords to target and a detailed conversion plan.
Content audit
Thanks to tools such as Google Analytics, Google Search Console... we will analyze the performance of your various contents in order to identify the best approach to attract more traffic and improve your position on the search engines.
SEO optimization of content
Even the best content can be lost in the shuffle if it is not properly optimized for search engines. We will optimize your different tags and structures to offer the best possible experience to your users and increase your chances to rank on Google.
Configuration of tracking tools
Depending on your objectives, Honadi can help you define the different key performance indicators for your content. Then, we will configure the different tools that will allow you to track their performance in order to continuously evaluate and refine your different strategies.
Let our passion for design help you succeed
This is the steps we follow for a great content strategy
Here, it will be a matter of defining the different objectives you want to achieve with content marketing, obviously taking into account the mission you are pursuing. Then, if you didn’t have the opportunity to analyze and define exactly the audience you are targeting and to which you are going to address, you should do it now.
Many companies already have content and it would be almost thoughtless to ignore it. At this stage, you’ll need to record all the content on your website (blog posts, guest posts…) in order to assess their usefulness, success and identify gaps or opportunities for optimization.
During the previous exercise, you probably had time to go through the different channels you use to evaluate the performance of your content. Here, it will be a matter of targeting the channels where you are likely to have the most success with your content.
We’ll use your data and that of your competitors to determine, for example, what types of blog posts are most adored by your audience. Not to mention how much other content could contribute to your strategy i.e. videos, images and infographics, webinars, ebooks, etc…
You know the types of content and topics you’re going to cover, but there are still a few steps before you begin the production phase. The goal here is to help you establish a clear idea of how to manage resources to support your content strategy.
With all the elements gathered so far, it becomes easy to build a calendar that will allow you to track the creation and promotion of your content over time. We can use different kinds of tools depending on the size of your strategy to integrate the flow of your content creation.
Following the editorial calendar, we take care of the creation of your different contents. Then, we publish them and promote them through the different channels.
With the best performance tracking tools, our SEO specialists will be able to analyze key performance indicators to evaluate the progress of your site on search engines.
Why create great content?
Generate more conversions
Content marketing allows new people to discover your brand on search engines through your content. As the number of people reached increases, so does your conversion rate.
Boost your SEO
By regularly publishing content on your website, you can get 97% more backlinks and 434% more indexed pages than companies that do not.
Content is at the heart of all marketing strategies
Ad campaigns, social networks, emailing, blogging, SEO... content marketing has become a must to improve your online visibility and reach your target audience.
Save money on your digital strategy
Content marketing costs about 62% less than traditional marketing tactics, but generates about 3 times more leads.
Build visitor loyalty and trust
The more quality content you publish, the more people will recognize your expertise and naturally be more likely to stick with your website.
FAQ
What is a content marketing agency?
A content marketing agency is a specialized company that helps businesses create effective strategies and campaigns to boost their visibility, build relationships with their target audiences and generate traffic, engagement and conversions. Content marketers help brands create compelling and engaging content that not only informs but also entertains or adds value in some way.
What does a content marketing agency do?
A content marketing agency provides services designed to help businesses create and distribute content to address their target audience in a meaningful and engaging way. Content marketing agencies typically offer a range of services from content strategy and creation to execution and SEO optimization.
Comment une agence de marketing de contenu peut-elle aider mon entreprise ?
Content marketing agencies can help businesses reach a wider audience in a cost-effective manner. These agencies specialize in developing and executing effective content strategies that are suitable for each business’ needs. Content marketing can help build brand awareness, increase website traffic, generate leads and improve conversions.
What are the benefits of working with a content marketing agency?
There are many benefits in working with a content marketing agency. First, they have the expertise to create engaging and effective content that resonates with your target audience. Content marketing agencies know how to write copy, design visuals and use other methods to capture the attention of your target market. This can help build brand awareness and drive higher levels of engagement.
How do I choose the right content marketing agency for my business?
Choosing the right content marketing agency for your business is essential to ensure you get the best results. Here are some tips to help you choose the perfect agency for your needs:
- Determine your goals
- Analyze your current content marketing strategies
- Define your budget
- Research and select agencies carefully
- Review their portfolio of work
- Ask for references and testimonials
- Verify their successes and claims
- Clarify deliverables, processes and timelines
- Ensure scalability, adaptability and stability of the project
What types of content can you produce?
We can produce different types of content, such as blog posts, infographics, videos, podcasts, e-books, etc. We adapt to your needs and target audience to create content that interests and engages them.
How much do your content marketing services cost?
The costs depend on your needs in terms of volume of content, frequency of publication, type of content, etc. We can provide you with a custom quote based on your needs.
What is your approach to content creation?
Our approach to content creation is based on quality, relevance and optimization. We focus on creating content that meets the needs of your target audience, is of high quality and is optimized for search engines. We also make sure to follow the ethical rules of content marketing.
How do you work with clients to define content topics?
We work closely with our clients to understand their market, target audience and objectives. We use this understanding to identify relevant topics and current trends to create an editorial calendar for content topics. We are also open to ideas and suggestions from our clients.
How do you measure the results of your content marketing campaigns?
We use a variety of methods to measure the results of our content marketing campaigns, including :
The number of visits to the site
Bounce rate
Conversions (sales, leads, etc.)
Time spent on site
Shares on social networks
Engagement (comments, mentions, etc.)
Keyword ranking
Can you manage my entire content marketing strategy?
Yes, we can manage your entire content marketing strategy by taking care of content creation, promotion, results analysis and optimization according to your goals. We will work closely with you to understand your needs and ensure satisfactory results.
