10 Website Statistics You Need to Know

Did you know that in 2024, the digital universe will have approximately 1.09 billion websites and that every day, 252,000 new sites are created? These dizzying figures illustrate the growing importance of having a high-performance site to stand out. Discover 10 key statistics that will help you optimize your online presence this year.

1. There are approximately 1.09 billion websites on the Internet in 2024

Did you know that in 2024, the digital universe will have around 1.09 billion websites? Every day, 252,000 new sites are created. They contribute to a diverse and ever-changing online world.In this digital world, standing out is essential.

2. 71% of businesses have a website in 2023

In 2023, 71% of businesses will have a website, representing a notable increase compared to previous years, mainly due to the impact of the Covid-19 pandemic. If you don’t have a website yet, it’s definitely time to create one!

3. 28% of all business activities are conducted online

You are not dreaming, 28% of all business activities are now conducted online. This figure reflects the growing importance of the Internet in today’s business world. It is imperative that your business has a strong online presence.

4. 43% of small businesses plan to invest in the performance of their website

Did you know that 43% of small businesses intend to invest in improving the performance of their website? They understand the importance of a quality online presence. Are you ready to optimize your site?

5. In 2020, US websites recorded a 61% share of visits from mobile devices.

In 2020, mobile devices accounted for 61% of visits to U.S. websites, compared to 57% in 2019. Meanwhile, desktop computers accounted for 35.7% of all visits in 2020. Mobile is establishing itself as the preferred medium for Internet users.

6. Mobile devices drive 68.1% of website visits worldwide in 2020

Globally, in 2020, mobile devices generated 68.1% of all website visits, marking an increase from 63.3% the previous year. This upward trend is observed around the world. Therefore, it is crucial to optimize your site for mobile devices!

7. Desktops account for 53.3% of total time spent on sites in the United States

Despite the dominance of mobile traffic, desktop remains very important. They represent 53.3% of the total time spent on websites in the United States.Your site should ensure an optimal experience on all devices.

8. In general, the bounce rate is often higher on mobile devices than on desktop.

It’s no surprise that bounce rates are higher on mobile devices than desktop. This is likely due to shorter, focused sessions on mobile. Your mobile site should be fast and easy to use to limit bounce.

9. Mobile Internet traffic represents 59.92% of global market share in February 2024

As of February 2024, the global mobile market share is 59.92%, while desktop is 37.87%. Mobile continues to eat up market share. Your digital strategy must take this into account.

10. Sales via mobile e-commerce represent 72.9% of total e-commerce sales.

Absolutely, this is a crucial fact to take into account. With such a large share of 72.9% of total e-commerce sales occurring via mobile, it becomes imperative to optimize websites to deliver a smooth and compelling experience on mobile devices. Your conversion funnel must be flawless on a smartphone.


As you will have understood, these 10 statistics highlight the major trends for websites in 2024. Mobile traffic continues to grow, optimization for mobile devices is crucial and businesses must invest in their online presence. By taking this information into account, you will be better equipped to create a successful website that meets the expectations of today’s users. Up to you !

Sources : 

1. Top Website Statistics For 2024 – Forbes Advisor

2. Mobile vs. Desktop usage | Allconnect.com

3. Mobile vs. Desktop Usage in 2020

4. Mobile vs. Desktop Market Share in 2024

5. eCommerce conversion rate benchmarks by industry

6. https://www.broadbandsearch.net/blog/mobile-desktop-internet-usage-statistics

7. Updated 2023: Average Conversion Rate by Industry and Marketing Source – Ruler Analytics

8. The Complete Guide to UX Metrics

9. Web traffic has got harder to attract and convert. Here’s what to do.

10. Average ecommerce conversion rate benchmarks

11. 2024 Ecommerce Benchmarks: Average Conversion Rates By Industry & By Year | Speed Commerce

12. 5 Key UX Metrics & 8 KPIs to Measure User Experience

13. A Quick Guide to UX Metrics

14. A Guide to Measuring the User Experience | Toptal®

15. Website Conversion Rates by Industry | Intellimize Blog

16. Mobile vs Desktop Usage Statistics for 2024: A Glimpse into the Future 

17. UX metrics: why you need both qualitative and quantitative data to be successful 

18. What Metrics & KPIs do Experts use to Measure UX?

19. UX Metrics & ROI | Nielsen Norman Group Report

20. Desktop vs Mobile vs Tablet Market Share Worldwide | Statcounter Global Stats

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