25 essential TikTok statistics

As of 2022, TikTok has been downloaded 672 million times worldwide, making it the most popular entertainment app in 2023.

It changes the way we create, view and understand content. TikTok has become extremely popular, attracting people with its short and entertaining videos.

Together, we’ll uncover the key figures of TikTok and learn how the app affects video creators, as well as internet advertising around the world.

So get ready to enter the fun world of TikTok, where everyone can get creative and discover new things!

Table of Contents

General TikTok Statistics

1- This is the application most downloaded from 2022

Since its launch in 2016, TikTok has quickly established itself in the app space, capturing the attention of social media users with impressive statistics such as 3 billion downloads (672 million in 2022 alone) and 5,000 to 10,000 daily active users.

2- TikTok account 150 million users assets per month in the United States.

TikTok has 150 million monthly active users in the United States. This statistic demonstrates the massive reach of the app in the country, highlighting its appeal and popularity among a wide audience.

3- The best TikTok star is Khaby Lame who has the most followers

In June 2022, Khaby Lame surpassed Charli D’Amelio as the most followed account on TikTok, positioning him as one of the top creators on the platform. He is known for his humorous videos that make fun of life hacking videos.

4- Tiktok makes you happy and never bores its users

90% of TikTok users report being happy on the platform and never getting bored, highlighting the important aspects of entertainment and satisfaction that TikTok brings to its community. This statistic highlights TikTok’s ability to provide diverse and engaging content that meets users’ preferences and entertainment needs.

TikTok Usage Statistics

5- TikTok recently broke through 1 billion active users, or 18% of internet users worldwide.

With more than 1 billion active users worldwide, TikTok maintains its place as a major player in social networks. This statistic, which represents 18% of Internet users, reflects the platform’s strong audience and highlights its ability to attract and engage a large global audience.

6- The application matters 30.8 million users daily assets on iOS

As of December 2021, the iOS version of TikTok dominates with 30.8 million daily active users, while the Android version maintains good performance, but only has 14.43 million daily active users.

7- It is expected that the number of users of TikTok in the UK will reach 15 million in 2025

According to TikTok, the app’s popularity in the UK is expected to grow steadily over the next few years. Statista predicts that UK TikTok users will reach 15 million by 2025.

8- Among the 267.6 million American mobile Internet users, 37.36% access TikTok at least once a month.

Among the 267.6 million mobile internet users in the United States, 37.36% access TikTok at least once a month, a statistic that highlights the high frequency of use of the platform by this group of people. This shows that TikTok has become an integral and regular part of the habits of mobile internet users in the United States, demonstrating its significant impact on this population.

9- Children pass on average 75 minutes per day on TikTok.

Kids use TikTok for an average of 75 minutes per day, a large portion of which is spent on the platform. This statistic reveals the importance of TikTok in their daily lives, showing that the app offers engaging and engaging content that can hold their attention for a long time.

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10- Nearly 40% of Gen Z use TikTok and Instagram as information search platforms, preferring these networks to Google

Almost 40% of Generation Z use TikTok and Instagram to search for information, putting Google at a disadvantage and highlighting changing search habits.This statistic shows that young people are increasingly trusting content generated on social networks, which is changing the way they obtain relevant information

TikTok user demographics and statistics

11- 31% of TikTok audience is aged 25 to 34 years old.

31% of TikTok’s audience is in the 25-34 age bracket, attracting a large portion of young people. This statistic suggests that the platform may have been successful in generating interest and engagement from this group through specific content or targeted campaigns that matched this group’s concerns and interests.

12- Afro and Hispanic adolescents use TikTok more frequently than white teens.

The claim that black and Hispanic teens use TikTok more frequently than white teens reveals different usage preferences between these groups. This statistic suggests that TikTok has a stronger connection or is particularly relevant to Black and Hispanic youth, highlighting the diversity of race-based interaction patterns on the platform.

13- TikTok is the platform of choice for only 6.6% of men of this age group, who prefer Instagram, Whatsapp, Facebook and WeChat

The proportion of men in this age group citing TikTok as their platform of choice is lower, at 6.6%, highlighting the overwhelming preference for other platforms such as Instagram, Whatsapp, Facebook and WeChat. This statistic shows a clear difference in the choices men in this group make when it comes to social media and messaging apps.

14- American adults spend on average 33 minutes a day on TikTok, ranking second in daily engagement behind Facebook (35 minutes).

With an average of 33 minutes per day, TikTok ranks second among U.S. adults for daily interactions, just behind Facebook which tops the list with 35 minutes. This statistic demonstrates TikTok’s rise as an adult social platform, highlighting its competitive potential and ability to capture users’ attention as they go about their daily online activities.

15- The younger generation Mainly prefers Tiktok among all other platforms popular.

In the United States, teenagers aged 10 to 19 represent a quarter of active TikTok users, or 25% of all users. The distribution by age group is as follows: 20-29 years (22.4%), 30-39 years (21.7%), 40-49 years (20.3%) and 50 years and over (11 %). According to Statista, in 2020, 24% of 15-25 year olds in the UK used TikTok to view and create content.

16- On a global scale, 57% of active users of TikTok are women.

According to Statista, women will make up the majority of TikTok users by 2022, accounting for 57% of active users, while men will only make up 43%.

17- The large majority of the platform’s users live in China.

While TikTok enjoys a global reputation, most of its users are concentrated in China, where the platform, called Douyin, has 600 million daily active users.

Tiktok Business Statistics

18- American influencers record a rate engagement of almost 18%.

Data shows that in the United States, influencer participation rates are close to 18%. This provides a strong incentive for brands to explore opportunities on TikTok. Specifically, engagement appears higher among micro-influencers (less than 15,000 followers).

19- TikTok has a potential advertising reach of 945,2 millions (users aged 18 and over).

TikTok’s potential advertising reach of 945.2 million users aged 18 and over represents a significant advertising market for advertisers. This statistic highlights the platform’s ability to reach a wide audience, providing large-scale distribution opportunities for brands’ advertising campaigns.

20- An advertising audience is predominantly female, 53.1% to be precise.

The exact share of the female ad audience on TikTok is 53.1%, indicating that women dominate the platform’s ad audience. This statistic suggests that content and ad campaigns on TikTok could be better tailored or targeted toward women, encouraging advertisers to adjust their strategies to better appeal to this majority audience.

21- 14% of marketing experts plan to increase their spending on TikTok in 2021

Hootsuite data shows that 14% of marketers surveyed plan to increase their advertising investments on TikTok in 2021.

22- TikTok’s expected revenue in Q3 2022 is US$1.56 billion

TikTok earns revenue from brands that display ads on its platform. If you choose to integrate TikTok into your marketing strategy, you’ll be in great company.

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23- In 2022, consumers have shown a strong attraction to spending on TikTok, making this platform the most used application, even surpassing Youtube.

The fact that TikTok has overtaken Youtube to become the most used app by consumers in 2022 is a testament to the growing appeal of users spending money on the platform. This may reflect a change in spending habits, indicating that users are increasingly willing to invest money in products or services promoted on TikTok.

24- For 41% of users of TikTok, the platform improves their morale, which is a determining factor in encouraging them to make a purchase.

41% of TikTok users cite increased morale as a key factor when making a purchase, a result that highlights the importance of emotional factors in the consumer’s purchasing journey on the platform. This shows that TikTok has succeeded in creating an environment in which users feel actively involved, which can influence their purchasing decisions, demonstrating the impact of emotions on consumer behavior.

25- Le hashtag #tiktokmademebuyit compte 31.8 billion views for life.

The huge success of the hashtag #tiktokmademebuyit, with 31.8 billion cumulative views, highlights the significant impact of TikTok as an influential platform in the consumer purchasing journey. This statistic shows that content linked to the hashtag successfully reaches a significant audience, illustrating the recommendation and influence of TikTok on purchasing behavior.

Conclusion

TikTok saw great success in 2022 and became the most downloaded entertainment app in the world. Today, this platform has more than 1 billion active users.

Forecasts indicate continued growth, with an estimated 15 million users in the UK by 2025, and the platform continues to influence purchasing behavior.

TikTok remains a dominant force in the social media landscape, opening new avenues for the future.

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