Next to 81% of Internet users read content published on the Internet. As soon as they find visual content, such as an infographic in the article they are reading, they are more attentive and focus much more on this content.
Indeed, infographics are an excellent marketing tool that presents information and gives details about a product or service to make it easier for readers to understand. It is also a visually memorable graphic that attracts the attention of Internet users.
Today, almost 65 % Companies use infographics in their marketing strategy to strengthen their presence in the SERPs.
This is just a drop in the ocean, because there are other figures that illustrate the power of infographics and their impacts on traffic, SEO, visitors and sales.
In this mini-guide, I’ve compiled 41 interesting statistics on the usefulness of infographics in any content strategy.
What is an infographic?
The term “infographic” is an expression for sharing information with every possible detail in an easy-to-understand visual format.
A good infographic contains images, writings and figures to better attract the reader’s attention to a significant fact.
With all of these elements, Internet users are more likely to memorize a greater amount of information than to start reading a text.
Furthermore, business leaders and marketing experts must necessarily use infographics in their SEO strategy, because it is:
- Easy to read and put online;
- Favorable to content marketing;
- And transforms long content into information captures.
An infographic is also a way to provide information on a given topic. With colors, it makes boring and complex content more attractive and understandable to Internet users.
Since 19th century To this day, marketing professionals and businesses use infographics in their visual marketing strategy.
These infographics are therefore responsible for describing a product and providing information on the services that a company offers.
Source : Sydologies
Note that there are different types of infographics, namely:
- Statistics ;
- Chronological;
- Geographic;
- Informatives;
- Etc.
Read the rest of this article for somestatistics on how infographics play a role in the success of a marketing strategy.
Interesting Statistics on the Importance of Infographics
Infographics are graphics that play a vital role in content creation and in the optimization of a website. The statistics presented below will help you better understand the usefulness of infographics.
1. An infographic is 30 times more likely to be read in its entirety by Internet users than blog or press articles.
2. Next to 3% of results Google search results link to blog posts that contain images.
3. Infographics are 60 times more quickly processed and understood by Internet users than texts.
4. Websites without infographics generate less traffic than sites that have them in their content. The latter have a traffic rate of at least 12 %.
5. The term infographic is one of the most searched phrases among marketing experts and others who want to use it. In the Google search engine, the word “infographics” has a query volume of almost 547 000.
Source : 99 Firms
6. Approximately 37 % of Internet users click on the first link of the infographics in the search results.
7. Internet users especially prefer color infographics, because they are likely to find the information they are looking for 70 times faster with these infographics.
So the ideal is to adopt colorful infographics in the creation of web content to keep users on the site.
8. Businesses that use color infographics can make their brand popular and increase returns by up to 80 %.
However, they should use colors in infographics carefully and in accordance with their color palettes so as not to create confusion or misunderstanding.
Statistics on reader usage of infographics
This section highlights how people interact with infographics. With the statistics in this section, you will see how infographics attract Internet users more than other content.
9. Approximately 81 % Internet users browse blog articles. Thus, the presence of infographics in these articles increases the reading desire of 80% of users.
10. Visitors to a website manage to remember 65% of information when the published content is associated with a relevant infographic.
11. Approximately 67% of users believe that visual content (infographics) that is brief but detailed provides better information than texts.
12. Infographics reduce internet users’ reading time by 70 %, because they are found a little faster with these content formats.
Source : Visme
13. More than 50 % of users are less focused on texts without images than on content with images.
14. Colored content attracts more attention closer to 55 % of Internet users than content in black and white.
15. Next to 45 % of readers tend to consult web pages that have at least one infographic.
Infographic statistics on content memorization
Infographics make it easier for readers to understand and remember information. With the colors and images that are present in infographics, they can easily last on a site.
16. Knowing that the human brain is 650 times more likely to memorize visual content than text, it is important to associate relevant images with the content.
This allows readers to keep 65% of information and to remember it, even after three days.
Source : Visme
17. Businesses or marketers who use infographics with color have more 82 % chance to win and increase reader attention to their content.
18. Good design can reduce visitors’ search time by 39 %. This means that the presence of colors in an infographic can facilitate the process of saving information and can increase the likelihood of readers’ attention.
Source : Visme
19. Marketing experts say thatinfographics reinforce memorization information and improve learning 400 % among readers. So, it is important that they are taken into consideration when creating content.
In short, infographics have a positive and lasting impact on how visitors remember content.
Statistics infographics in the field of digital marketing
With new trends in the digital world, infographics are very well-known visual content in the field of content marketing.
In this section, you will have some figures that show how infographics intervene in marketing strategies.
20. Infographics grab readers’ attention more than a full article. They are often used by:
- Marketing experts;
- Content marketing companies;
- And human resources specialists.
In reality, they use it in their marketing strategies, to summarize an article or compile texts that will be accessible to everyone. (DemandSage)
21. Next to 37% Content marketing professionals want to transform infographics into video content. This allows them to retain visitors on their website and gain visibility.
22. More than 60% of companies use infographics in the design of their content strategy.
23. Approximately 65 % of marketers include infographics in their content marketing strategy.
24. Next to 70 % of consumers say that content marketing campaigns help them in their collaboration with companies
25. Every week, 62% of content creators publish infographics at least twice when writing their article.
26. Studies conducted in a review by Infographic World found that 84% of people interviewed confirm the effectiveness of infographics in the success of their marketing strategy.
27. Taking into account the research carried out on visual content Among marketers, we remember that:
- 49% of marketing professionals say that visual content helps strengthen their digital marketing strategy;
- 22% of marketers confirm that they are important;
- 19% say they cannot achieve a good content strategy without visual content;
- And the remaining 8% consider them to be fairly effective content.
In no case did the marketing experts interviewed deny its importance in the design of marketing strategies.
28. Blog content that contains at least one infographic generates at least 178% de backlinks.
29. Marketers use the marketing B2B in their content strategy. Next to 65 % of the latter include infographics in the creation of their content to strengthen their marketing strategy.
At the same time, nearly 59% of marketing professionals who focus on marketing B2C also use infographics in the design of their digital strategy.
Source : 99 firms
30. Web content that contains at least one image has the possibility of obtaining 94% views more than articles without images. (Jeff Bullas)
31. Creating visual content, especially infographics, is not an easy task. This is one of the reasons why nearly 39.7% of American marketers use online tools to facilitate the design of visual content.
For more details, data from the site 99firms reveal that:
- 25.6% of marketing professionals surveyed use in-house designers;
- 17.9% of respondents request services from independent designers;
- And 16.7% of marketers use design software.
Regarding software, we have Canva, a visual creation tool that is more used by the majority of marketers internationally.
Infographic statistics on social platforms
Today, almost 4.7 billion of people are on social networks for personal or professional purposes. Considering these numbers, there is no doubt that social media is important to business success.advertising campaigns.
So the integration of visual content, particularly infographics, into campaign strategies on social networks is beneficial for businesses. The data below will help you better understand their social media powers.
32. Internet users do not spend enough time on somewhat long content. This is due to the ever-increasing infographics on social media. (DemandSage)
33. Infographic content is more often published on social networks. This is why the view rate of infographics on social platforms has increased by 94 %.
34. Next to 74% of marketers include visual content such as infographics in their social media posts.
35. Infographics are usually shared on social platforms. However, the publication of these infographics depends on each social network. So, the perfect size for an infographic on:
- LinkedIn is 104 x 736 pixels;
- Pinterest must be 600 x 900 pixels;
- Snapchat must be 1080 x 1920 pixels;
- Twitter must be 1200 x 675 pixels for an image
- Instagram is 1080 x 1920 pixels for stories;
- Facebook should be 1200 x 628 pixels for images. (DemandSage)
36. Visual content on Twitter has 150 times more likely to be shared by visitors.
37. Linkedin and Instagram are the social networks that contain more infographics on their platforms.
Sales Engagement Infographic Statistics
Infographics are content that is likely to appeal and allow you to obtain a high engagement rate. Here are some figures that justify their presence on social platforms.
38. Articles that contain visual content like images, infographics obtain an engagement rate of around 650 %.
39. Consumers are 30% more likely to buy a product as quickly as possible when they perceive visual content in the sales article
Source : Visme
40. Companies that integrate infographics into their marketing strategy have approximately 28 % chance of allowing their employees to obtain the information they need.
Source : Visme
41. Infographics and other colorful visuals can increase sales by up to 80 %.
Overall, you will have noticed from these figures that infographics are content that most companies and marketers use in their strategy to quickly target and maintain their customers on their site.
Conclusion
Seeing the simplicity and effectiveness of infographics in explaining a product or service to an audience, it is likely that they are inevitable in the success of any digital content strategy.
As mentioned previously in the statistics, infographics allow businesses to have better engagement on their site. So if this visual content is not included in your marketing strategy, you must necessarily add it.
If you already use them and these infographic figures were useful to you, leave us in the comments your impressions on their importance in optimizing your web content.
You can also refer to the 40 Content Marketing Statistics absolutely worth knowing.
