Copywriting is no ordinary content writing. It’s a very delicate type of writing in which every word is carefully selected and crafted. The aim of copywriting is to convert readers into prospects, customers or potential customers.
That’s why writing effective advertising copy to attract more customers is not everyone’s cup of tea.
It takes tons of effort and hard work. For example, copywriting is a mixture of compelling yet readable words that can grab the attention of customers and allow them to grasp the idea.
What’s more, whether you’re creating product descriptions, writing regular blog posts or running PPC ads, there’s a lot of work involved. And the repetitive nature of these activities can be a drain on your creativity.
So, in such a situation, you can use AI-based online tools, which will help you create better advertising copy of the product. If you want to know more about using online tools, read this article until the end!
How do AI copywriting tools work to create better ad copy?
NOW. Here we are going to list some of the best online tools that can help you write attractive and compelling ad copy.
1. ChatGPT – To understand the requirements
Copywriting is about how you understand a product and write copy that becomes a gateway to generating more sales.
If you do not know how a product can benefit the customer and solve their problems, then it will become difficult for you to write perfect copy.
Additionally, if a client has asked you to write copy for certain products and you don’t understand their requirements, the copy will appear bland and dull.
It’s therefore essential to understand the requirements of others.
In this case, you can get help from ChatGPT. This tool is a GPT-3.5 trained model that helps understand and respond clearly to human requests.
It can be used for many purposes, but for writers, it can help them understand the requirements.
As an example, if a client provides you with all their requirements that you cannot understand, you cannot ask the client for each item separately or ask them to send you the requirements in a readable manner.
If you do this, the customer will not move forward with you and complete the transaction. So, instead of asking a customer, use ChatGPT and it will provide you with an answer in a readable manner.
Here’s what this tool looks like in action:
So you can see that this has turned into a complicated description in a very readable way that anyone can easily understand. This is how you can use a ChatGPT for better writing.
2. Copy.ai – To create quality advertising copy
For copywriters, writing a comprehensive advertising copy that can grab the attention of customers and persuade them to buy what you are selling is the most important yet daunting task.
They have to maintain everything so perfectly that no mistakes or errors are found. As an example, you should keep an eye on the following factors:
- Sentences should be fluent
- No grammar errors
- Effective word combination
- Using headings and bullets
- Write short paragraphs
- And so on…
Each of these factors plays its own important role in writing and using them in your writing can take hours of work. So, instead of writing ad copy yourself, use an online AI-driven tool, Copy.ai.
This tool is a freemium that you can use for free to create engaging and compelling content. You just need to enter any information or requirements into the tool and it will create an ad copy as per your expectations.
Check out the image below to see how the tool works:
However, keep in mind that creating a full ad copy using Copy.ai may look like a bot (AI-generated) that won’t look good when a reader reads it.
So, try turning your robotic text into human writing first. For this, the next tool can be very useful.
3. Paraphrase Online – To optimize advertising text
If you’ve used Copy.ai to create content, it may be detected as AI-generated content by certain online detectors. You therefore need to transform your AI-generated content into human-written content.
If you want to do it manually, then you need to change words, restructure sentences and also cut long paragraphs just to make sure they look human-generated.
But if you use an AI-powered tool like Paraphrase Online, your content will be written like humans in the blink of an eye.
This tool’s algorithms work to identify the copy context and then rephrase a text without changing its actual meaning.
Simply copy the text and paste it into the tool. Then, he will reformulate a text himself using different synonyms.
Check out the image below to fully understand how Paraphrase Online works:
In the image above, the generated text does not appear to have been created using an online tool. So you can clearly understand how Paraphrase Online can help you optimize your writing and make it more attractive.
4. Application Hemingway – For proofreading
So the writing process is complete. From now on, before publishing or sending your advertising text, you must reread it at least once.
This is the final step after writing that helps you identify grammatical errors and other mistakes.
Additionally, you should keep a close eye on the readability of your ad copy, as it plays a very important role in selling the product.
So, in this case, you can use the Hemingway app, which will help you check the readability level of your text.
Just copy/paste the text and it will analyze it. Then, if it finds complicated words, long sentences, and passive voice tenses, it will highlight them in different colors.
Apart from this, the Hemingway app also provides an AI editor that can help you fix all the errors and make your copy easy to read.
Final words
To summarize, leveraging online AI tools can significantly improve your process writing.
Tools like ChatGPT help understand customer requirements, Copy.ai helps generate quality ad copy, Paraphrase Online optimizes content, and the Hemingway app provides proofreading for readability.
Integrating these tools streamlines the copywriting workflow, saving time and improving the overall quality of your ad copy.
