Did you know that 95% of consumers do research on the Internet before choosing a product? This statistic underlines the importance of an online presence for companies in all sectors.
Today, I’m going to show you why it’s essential for every business, large or small, to have its own website.
A website ensures a 24-hour presence and global reach for the company. So let’s dive into the digital world together and discover how a website can become your company’s best ally.
Statistics on the importance of having a website
Online presence through a website can lead to an average increase in turnover of 33% for SMEs. Here are three concrete and detailed examples of companies that have benefited from the creation of a website:
1. General increase in turnover for SMEs
One study found that an online presence through a website can lead to an average increase in revenue of 33% for SMEs.
This increase is attributed to the ease with which consumers can find providers on Google, both B2B and B2C.
Source :economieetsociete.com
Online visibility has become a key factor in attracting new customers, with 83% of service businesses and 75% of health or wellness professionals reporting an increase in business through their website.
2. Impact on physical commerce
In addition to the increase in online turnover, the web presence also has a positive impact on in-store traffic.
Businesses with a website reported an increase in physical traffic to their store or premises, with 49% of them seeing a 20% to 40% increase in traffic thanks to their online visibility.
3. Specific increase thanks to an e-commerce site
For merchants who invested in an e-commerce site, an average increase of 14% in in-store turnover was observed.
This data highlights the importance of the complementarity between digital and physical commerce, in all sectors of activity.
Online presence not only helps attract new customers, but also to offer an improved purchasing experience through consultation of products, customer reviews, and photos online before purchasing.
These examples illustrate the growing importance of online presence for businesses of all sizes and across all industries.
The creation of a website or an e-commerce platform represents a strategic investment that can lead to a significant increase in turnover, both online and in store.
5 reasons why you need to have a website
1. A website ensures a 24-hour presence and global reach for the business
In today’s connected world, having a website for your business is like opening a store that never closes.
No matter the time or location, your customers and prospects can find you, learn more about your services, and even make purchases. It’s a window open to the whole world, 24 hours a day, 7 days a week.
Imagine your business is an island in the middle of the ocean. Without a website, it’s as if this island is invisible on the map.
But with a website, you shine a beacon that guides customers to you, no matter where they are browsing from. It’s all about visibility: the easier you are to find, the more likely you are to attract new customers.
And that’s not all. An accessible website is also a question of inclusion. It ensures that everyone, including people with disabilities, can interact with your business.
By making your website accessible, you show that you care about all of your customers and expand your potential market.
In short, a website is an essential investment for any business that wants to remain competitive and accessible in our digital world.
When I create a website for your business, I think about making it as visible as a neon sign on a busy street.
Being present on search engines is essential, because this is where the majority of online journeys begin.
Natural referencing or SEO, it is the art of optimizing your site so that it appears at the top of search results, as if your brand were on the first page of a widely consulted directory.
2. A website allows you to establish the credibility and image of your brand
When I design a website for your business, I think of it like a tailor-made suit: it must perfectly represent who you are and what you do.
A professional website is a reflection of your seriousness and your commitment to your customers. It’s the first impression many will have of your business, and we all know how much first impressions count.
A website is a powerful tool for building trust. It shows that your company is real, serious and ready to meet the needs of its customers.
With customer testimonials, case studies, and certifications prominently displayed, your website can become a sign of trust for visitors.
Plus, your website is the perfect place to tell your brand story. Colors, images, text – every detail helps tell this story and convey your company values.
This is your chance to show what makes you unique and why clients should choose to work with you over anyone else.
In summary, a website is not just a technical necessity; it’s an extension of your brand and a crucial part of building trust with your customers.
This is why every business, regardless of its size, should invest in a website that represents it accurately and professionally.
3. A website helps improve customer service and communication with customers
In today’s digital world, dialogue between you and your customers is more important than ever. A website is not only a showcase for your products or services, it is also a privileged space for exchange.
Imagine your website as a welcoming living room where your customers can come and chat, ask questions and share their impressions with you.
Through your site, you can provide exceptional customer service. From contact forms to live chats, the options for making communication easier are plentiful.
It’s like you always have an open door for your customers, allowing them to contact you at any time, from the comfort of their couch.
But the interaction doesn’t stop there.Your website is also a privileged space for exchange.
Whether through satisfaction surveys, comments on blog articles or testimonials, each feedback is a golden opportunity to improve your products and services.
It’s like getting advice from friends who want to see you succeed.
By integrating these interaction features on your website, you show your customers that they are listened to and valued.
This not only strengthens the relationship of trust but also creates a community around your brand.A website allows you to improve customer service and communication with customers.
4. A website allows you to increase customers and sales
In the entrepreneurial adventure, having a website is like having a superpower. It’s not just about online presence; it is a real machine for generating commercial opportunities.
Imagine your website as a marketplace open 24/7, accessible from anywhere in the world. This is where thee-commerce comes into play. It transforms your site into a dynamic store where transactions can be made at any time, without geographical limits.
But that’s not all ! Your website is also your best marketing ally. In the digital age, online advertising has become essential.
Your site is the ideal platform to launch campaigns, promote special offers and attract new customers.
It’s like having a megaphone that broadcasts your message beyond traditional boundaries, allowing you to precisely target your audience with digital marketing.
By integrating e-commerce strategies and leveraging online marketing tools, your website can become a powerful growth lever for your business.
5. A website allows you to implement a content strategy to attract and convert customers
In your business’s digital journey, your website content plays the role of a captivating guide, drawing visitors in and inviting them to explore further.
Compare your website to an online magazine or newspaper, where every article, image or video is a chance to capture your audience’s interest.
This is where relevant and engaging content becomes your best asset for attracting and retaining customers.
But publishing content is only the first step. To turn these visitors into loyal customers, you need a solid content strategy.
It’s a bit like planting a garden: you need to know which plants (or types of content) will attract the most visitors, how to arrange them so they attract attention, and how to maintain them so they continue to grow. grow and prosper.
Your content strategy can include informative blogs, tutorial videos, case studies, or even infographics.
Every piece of content is an opportunity to show off your expertise, answer your customers’ questions, and solve their problems.
It’s like offering a service before the customer has even made a purchase, thereby establishing a relationship of trust and value.
Ultimately, quality content doesn’t just drive traffic to your site; it engages visitors, encouraging them to interact with your brand and, ideally, convert their interest into action.
Whether by subscribing to a newsletter, downloading a free guide, or purchasing a product, each interaction is one step closer to converting the visitor into a customer.
