In 2024, users spend an average of 45 minutes per day on YouTube, an increase of 50% compared to 2020. This growing engagement of Internet users proves the attractiveness of the platform and its potential for content creators. Here are 10 striking statistics that demonstrate the importance of being present on YouTube.
1. YouTube has 2.49 billion monthly active users in 2024
Indeed, YouTube is positioned as the second most used social platform worldwide. With 2.49 billion monthly active users in 2024, this immense audience represents a significant opportunity to exploit.
2. On average, YouTube users spend 28 hours and 5 minutes per month browsing the platform.
Indeed, YouTube ranks second among social platforms in terms of time spent per month, with an average of 28 hours and 5 minutes per user. This is an indicator of high engagement from your target audience.
3. YouTube Shorts generates an impressive average of 50 billion views per day across the world.
Short videos are experiencing phenomenal success on YouTube. With 50 billion views per day, it is a preferred format to capture the attention of your subscribers.
4. 92% of Internet users watch video content at least once a week.
Online video consumption is now a reflex for the majority of Internet users. This is an opportunity to seize to reach your audience effectively.
5. 62% of YouTube users are men, 38% are women
The YouTube audience is predominantly male, at 62%. This is important data to take into account in your content strategy.
6. 80% of 18-49 year olds watch YouTube every month
Younger generations are very present on the platform. It is essential not to neglect this target audience in your YouTube strategy.
7. More than 500 hours of videos are uploaded to YouTube every minute
Content creation activity on YouTube is extremely high. It’s a challenge to stand out and capture users’ attention.
8. Every day, more than a billion hours of YouTube videos are viewed.
The viewing volume on the platform is colossal. This is an indicator of the importance of YouTube in consumption habits.
9. 99% of views on YouTube come from 30% of videos
The distribution of traffic on YouTube is very uneven. Producing quality content is essential to effectively stand out.
10. The first video posted on YouTube was viewed 87 million times
Jawed Karim’s “Me at the Zoo” has become a cult video. It’s a reminder of YouTube’s impressive evolution in 19 years.
Conclusion
YouTube continues to evolve, offering new features and formats to enrich the experience for users and creators. To take advantage of this potential, it is essential to follow trends, experiment and constantly adapt. The challenge: to create ever more qualitative, engaging and authentic videos, to stand out in an ultra-competitive ecosystem.
Sources :
1. YouTube Channel Statistics – SEOStudio Tools
2. YouTube Statistics: 50 Key Figures to Know in 2024!
3. Impactful YouTube Stats and Facts (2nd Most Visited Site)
