LinkedIn generated $14.5 billion in revenue in 2022, recording a 26.2% increase from the previous year. These figures demonstrate the growth and significant impact of the platform.Let’s discover together the essential data to improve your visibility on LinkedIn in 2024.
1. LinkedIn has 845 million users worldwide in 2023
Did you know that LinkedIn is expected to grow 22% between 2024 and 2028? With 845 million members, it’s a huge professional community to be a part of.
2. 57.2% of LinkedIn members are men, 42.8% are women
The male/female distribution on LinkedIn is relatively balanced, reflecting the diversity of the community. This is an asset for reaching a varied audience.
3. 60% of LinkedIn users are aged 25 to 34
Young professionals are the majority on the social network. It is therefore important to target this age group in your LinkedIn strategy.
4. 21.7% of LinkedIn users are between 18 and 24 years old
LinkedIn also attracts many students and recent graduates.This is a source of talent that should not be underestimated for your business.
5. 80% of LinkedIn users are under 35 years old
LinkedIn is mainly used by younger generations. This is an asset for connecting with a dynamic and ambitious audience.
6. 13.5 million LinkedIn users are active each month in France
France ranks globally on LinkedIn, with 80% of its active population present on the platform.. This is a figure to take into account.
7. 46% of LinkedIn users are students
LinkedIn attracts many students and recent graduates. This is an important target not to be missed for your recruiting company.
8. 63 million LinkedIn users are decision-makers
Decision makers make up a large part of the LinkedIn community. This is a strategic audience for your B2B approach.
9. 10 million LinkedIn users are executives
Senior officials are present on the platform.This is an exceptional opportunity to connect with the professional elite.
10. The optimal engagement rate on LinkedIn is between 0% and 10%
This is the key statistic to evaluate the performance of your publications. A high engagement rate indicates that your content is resonating with your audience.
Conclusion
In conclusion, these statistics highlight the importance of understanding and effectively using LinkedIn to grow your professional network, find job opportunities, and promote your business. By following trends and leveraging key data, you can strengthen your online presence and achieve your professional goals on this essential platform.
Sources :
1. 11 LinkedIn statistics you need to know to improve your performance! | Agorapulse
2. Progress through statistics – LinkedIn video tutorial | LinkedIn Learning, formerly Lynda.com
