Did you know that 81% of Facebook users use the platform to connect with family and friends? It’s also a great chance for businesses to connect with their audience. Let’s discover together 10 key statistics on Facebook pages in 2024.
1. There are over 60 million active Facebook pages
Did you know that in 2024 the number of active Facebook pages increased by 10% compared to 2022? Although other platforms compete, Facebook pages remain an essential tool for businesses.
2. Facebook pages have an average of 1,000 fans
On average, a Facebook page has 1,000 fans. However, big brands can amass millions of fans. The quantity of fans is not the only indicator of success; engagement is also critically important.
3. Posts on Facebook pages have an average engagement rate of 0.07%.
The engagement rate of Facebook posts has declined over the years due to the algorithm. Video posts and live broadcasts generally have a better engagement rate.
4. Videos represent 25% of Facebook page publications
Videos are becoming more and more popular on Facebook pages. Short videos and stories are particularly effective in attracting users’ attention.
5. Facebook pages that post at least once a day have better engagement
The optimal posting frequency is 1-2 times per day. However, the quality and relevance of publications take precedence over quantity.
6. Facebook pages that use hashtags have 12.6% more engagement
Hashtags help improve the visibility of publications. But be careful not to overdo it, 1 to 2 hashtags per publication are enough.
7. Sponsored posts represent 20% of total Facebook page engagement
Sponsored posts offer the opportunity to reach a wider audience. But you have to be careful to target the right audiences to optimize return on investment.
8. Facebook pages that respond to comments have better engagement
The average response rate for Facebook pages is 25%. Responding to comments shows that the brand is listening and improves the relationship with fans.
9. Facebook pages that use chatbots have a 3x higher conversion rate
Chatbots make it easy to automate answers to common questions. They improve the customer experience and free up time for community managers.
10. Facebook pages that use shopping tools saw a 30% increase in sales
Facebook shopping tools allow you to sell directly from the page. This is an increasingly popular feature, especially since the COVID-19 pandemic.
Conclusion
In summary, these 10 statistics highlight the potential of Facebook pages for businesses in 2024. With a massive audience, engaging features and powerful targeting tools, Facebook pages are an essential lever to boost your visibility, create relationships sustainable relationships with your customers and achieve your business objectives. So, are you ready to optimize your presence on Facebook and get your business off the ground?
Sources :
1. 10 Proven Strategies To Increase Engagement On Facebook In 2024
2. 24 Expert Tips to Optimize Facebook Ads For the Highest ROI [2024]
3. 45 Facebook Statistics Marketers Need to Know in 2024
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18. Facebook Statistics You Need to Know in 2024 – Bind Media
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20. Inside the Facebook Algorithm in 2024: All the Updates You Need to Know
