YouTube is a rapidly growing online video platform. In 2021, the platform recorded a 46% increase in advertising revenue.

This growth is driven by several factors, including the growing popularity of online video, changing consumer preferences, and the emergence of new content formats, such as short-form videos and livestreams.

To assess this growth, we have grouped together different statistics related to the platform.

They are therefore compiled in this article to allow your business to make informed decisions.

YouTube Demographics and Usage Statistics

1. YouTube matters 1.7 billion unique visitors per month

This statistic illustrates YouTube’s ability to regularly attract hundreds of millions of people, highlighting its crucial role in delivering video, informational and entertainment content on a global scale.

2. India is the country that matters most large number of YouTube users

This statistic highlights how YouTube has managed to deeply integrate itself into the social and cultural fabric of India, providing access to a variety of diverse content tailored to local preferences.

3. 54% of YouTube users are men

This difference between the sexes can be explained by several factors.

Indeed, men are more likely to be interested in certain types of content, such as video games, technology and sports that are popular on YouTube.

4. The most active users in depending on age are found in all areas

This statistic reflects how different age categories are engaged in consuming or producing content across various digital platforms, demonstrating that online interaction is not limited to a single generation.

5. Visitors pass on average 19 minutes a day on Youtube

These 19 minutes can represent moments of relaxation, learning or entertainment in users’ daily lives, showing how YouTube fits into our schedule.

YouTube Usage Statistics

6. YouTube matters 2.56 billion users monthly active worldwide

This statistic highlights YouTube’s dominance as one of the most popular and widely used platforms globally. It also says that online video has become an essential part of digital life for millions of people, providing access to a variety of content tailored to different interests and cultures.

7. 62% of American Internet users access YouTube daily

For many, watching videos on YouTube has become part of the daily routine. 62% of US-based internet users say they use YouTube every day. 92% access it every week, while 98% only use it once a month.

8. 694,000 hours videos are posted on YouTube every minute

This figure is a testament to the speed with which new videos are uploaded, illustrating the platform’s ability to absorb and distribute an immense and varied amount of streaming content. This data also shows the constant competition for viewers’ attention among this abundance of videos.

9. British children spend about 59 minutes per day on YouTube

YouTube offers a wide range of child-friendly content, which explains its popularity with this audience.

YouTube is a valuable tool for children, but it is important to monitor it to ensure that children are only exposed to appropriate content.

10. 81% of Internet users have used YouTube

This statistic shows how YouTube has become a go-to tool for delivering information, education, and entertainment to a vast majority of Internet users.

11. 40,9 % of waking time is spent on mobile

Watching videos on YouTube can be done in different ways: on computer, on mobile, or even on your connected TV.

All of these options are great, but 40.9% of viewing time takes place on mobile devices. This preference is likely due to the phone’s ease of watching videos when people are on the go.

12. 22% of YouTube users access the site via mobile phone

This statistic reveals users’ adaptation to the convenience offered by mobile phones to quickly access YouTube, suggesting a preference for portability and ease of access to video content.

13. Users mobiles visit twice more pages on YouTube than desktop users

Another point for the mobile team!

Mobile users, with an average of 4.63 pages visited via the YouTube application, far exceed desktop visits which have only 2.84 per visit.

14. On YouTube there are approximately 38 million channels, with huge variations in subscriber numbers, ranging from low single digits to over 100 million.

This statistic highlights the immense range of topics and content styles on YouTube, showing how the platform welcomes a multitude of diverse voices and interests.

YouTube platform statistics

15. T-Series, India’s Largest Music Label, Takes YouTube Channel Spot the most popular

With 3.52 billion monthly views, T-Series is the most watched YouTube channel in the world. If you are not familiar with this channel, you should know that it is the largest music label and film studio in India. Currently, the channel has 205 million subscribers and offers over 16,000 videos.

16. Mr Beast, who earns around $54 million, is the highest earner on YouTube

For many creators on YouTube, making a living from their content has become a reality. In 2021, Mr. Beast (Jimmy Donaldson) was the highest-earning creator, earning approximately $54 million from his philanthropic content. Jake Paul follows him with an estimated income of $45 million.

YouTube for business statistics

17. 92% of Internet users watch online video content every week

This statistic is driven by several factors, including the increasing availability of high-speed Internet connection, changing consumer preferences for video content, and the emergence of new content formats, such as short-form videos and livestreams. .

18. YouTube is the second engine research in order of importance

Immediately after Google, YouTube represents an effective search engine in itself.

If someone is looking for a video on a specific topic, they tend to go directly to YouTube to search.

So, optimizing your videos for search is essential for success, as it will help you improve your ranking in search results.

19. 30% of Internet users say they watch at least one live video per week

Live videos have grown in popularity, as shown by this statistic where around 30% of internet users watch at least one live video every week.

This trend highlights the evolution of user preferences towards more interactive and immersive content.

Live streams provide unique proximity and interactivity between creators and their audiences, strengthening viewers’ engagement and emotional connection with the content.

20. YouTube is used by 55% of specialists you marketing

According to Social Media Examiner’s 2020 report, 55% of marketers use YouTube. The presence of your business on this video platform gives you a competitive advantage to stand out within your sector.

21. The ideal length of a video on YouTube is 10 minutes

The recommended length of 10 minutes for a YouTube video is strategic. This statistic comes from the platform’s algorithm, which often favors videos of this length. A 10-minute video helps deliver substantial content while keeping the viewer engaged.

It also provides ample time to develop ideas, while still being short enough to capture attention. However, the optimal length can vary depending on content and niche, but this statistic often serves as a guide for creators looking to maximize their visibility.

YouTube advertising statistics

22. YouTube Ads Can Reach 2.56 billion users

YouTube potentially reaches more than 2 billion people, or 32% of the world’s population and 51% of all Internet users. If you are considering a paid marketing strategy, YouTube offers access to a huge audience.

23. In 2020 and 2021, Apple was the most big advertiser from YouTube

If you choose to invest in advertisements on YouTube, you will follow in the footsteps of Apple which has also opted for this platform. The tech giant spent $237.15 million on YouTube ads in the 2020-21 year.

24. Men aged 25 to 34 years old make up YouTube’s largest advertising audience

Analyzing the distribution of YouTube’s advertising audience by age and gender, men aged 25 to 34, belonging to the Millennial category, form the largest demographic group on the platform, with a share of 11, 6%.

25. Youtube’s overall advertising revenues amounted to $28 billion in 2021

The observed increase represents a growth of 46% compared to the previous year, and this is likely where your competitors are investing their advertising budgets. To be competitive in this space, it would therefore be appropriate to move in this direction as well.

In summary

YouTube is an important platform that will continue to grow in the years to come. It is a valuable tool for businesses, nonprofits, and content creators.

The various statistics presented in this article show to what extent the platform has become an essential element of digital culture.

They can also serve as a guide to help you make informed decisions about your business.

And that’s exactly why I created this article!