Video has reached a fairly remarkable level of popularity in recent decades. It has become an essential tool for entertainment and information sharing.
Today, video content is used in most sectors of activity. This allows companies to be more visible and Internet users to enrich their knowledge in any sector of activity.
Knowing that these contents are viewed by 83 % Internet users, it is therefore important that marketers regularly use it in their marketing strategy to increase the conversion rate on their site.
For this, we have established in this mini guide a list of 66 video statistics which will certainly allow you to better understand the importance of videos on a website.
How important is a video?
The video is one of the most published types of content on social networks or inserted into a web page to give the real image of an idea that we wish to develop. It helps in various areas such as:
- Advertising announcements;
- Training ;
- Entertainment;
- Le marketing digital ;
- Etc.
In fact, more than 22 billion videos are viewed in one day by Internet users. This is one of the reasons why the majority of businesses and marketing professionals pay special attention to videos.
Thanks to these contents, they can easily achieve their goal which consists of making their brand and their service known globally.
So, it is essential that the videos are quality, instructive And fun to allow Internet users to pay particular attention to the information conveyed.
Interesting statistics on the importance of videos
As announced a little above, thevideos are some of the best content which offer enough advantages to:
- Businesses;
- Internet users;
- Marketers;
- And communicators.
Thanks to video content published on social platforms, the latter can easily gain visibility.
Based on site data Play Play, I present to you 9 main statistics that will allow you to better understand the importance of video content.
1. Videos lead people to spend enough time on websites and social networks.
2. Videos allow businesses to have more than 66% of leads or potential customers on their site.
3. More than 88% of companies who insert video content on their site obtain a good return on investment.
4. Web pages that contain video content about a brand or product are often visited by people.
5. Video content reinforce notoriety of most companies. This has been proven by over 70% of companies.
6. Videos help customers better understand the products or services a company offers. Nearly 97% of marketing experts confirmed this.
7. Good video content published on a social network keeps 37% of Internet users on the platform throughout their viewing time.
8. The majority of people who watch videos online retain approximately 95% of the message delivered in the video content.
9. Videos generally motivate consumers to purchase a product. This is the case for 44% of Internet users who, after viewing a video related to their query, are more likely to move on to the purchasing stage.
With this data, you can see that videos are interesting content that provides a better return on investment.
Video Type Statistics
Videos that provide information about a brand or product are the most common in the field of digital marketing. Here are some numbers on video types.
10. Videos are interesting content to view. They are more preferred than texts and audios. In fact, this observation has been proven by 83% of Internet users. (TechSmith)
11. More than half of consumers, i.e. 94 % of the latter, look at the explanatory videos to better understand a service or product.
12. More than 62 % Businesses use explainer videos to get more traffic.
13. Approximately 33 % agencies create videos that are related to the services offered.
14. On average, 80 % of the most famous companies make stories on social platforms.
15. Internet users prefer videos that have specific content. In other words, on a percentage of 100:
- 43% like to watch history videos ;
- 30% prefer to visualize the event videos ;
- And 27% watch webcasts, i.e. online programs or activities. (Renderforest)
16. Nearly 93% of marketing professionals say that social videos increase the conversion rate of their business. (Play Play)
17. Nearly 37% of business leaders think that the most relevant videos are those that entertain people. This is not the case for 44% of companies who find explanatory videos the most effective. (Renderforest)
Social media video statistics
Social networks or websites are video sharing platforms.Facebook, YouTube, Instagram, Twitter… are part of social networks which have video content on their platforms.
The statistics discussed in this section emphasize the global consumption of social media videos.
18. Videos posted on social media generate 30 % d’interactions than the images online.
19. Businesses tend to share videos on social media according to their preference:
- 71% of agencies put their videos on social media ;
- 63% share their videos onYouTube ;
- 50% publish them on their site internet ;
- 11% put them on Vimeo.
20. Videos get enough engagement on social platforms. This was proven by 74% of companies.
21. More than 60% of marketers consider social media as the best video posting channel. (Teester)
22. Per month, nearly 56% of companies share at least five videos on social networks. So, on:
- You Tube, environ 90 % Internet users are on this network to watch videos;
- Instagram, near 38 % are on this social media to view the videos;
- Facebook, more than 51 % are present to view the videos. (Play Play)
In fact, marketers often ask themselves: what is the ideal social platform for a better video marketing campaign?
To find out, take inspiration from the data presented below on video content published on social networks.
Facebook videos
Facebook is a social platform that allows its users to:
- Exchange messages;
- Create groups;
- Promote a brand;
- Share files, videos;
- Etc.
Here are some figures that show its importance.
23. Facebook’s video platform is visited by 75 million users in one day. (Adweek)
24. Users spend 5 times more time on Facebook videos than on static content, i.e. videos that do not change. (Facebook)
25. More than 62% of Internet users are often interested in a product placed in the story Facebook. (Marketing Land)
26. Most agencies, a rate of 81 % companies, use the Facebook platform to make their advertising campaign.
27. The organic traffic of Facebook images is lower than that of a Facebook video. These videos actually have an organic reach of around 135%. (Socialbakers)
28. The engagement rate minimum of a video posted on Facebook is 6%. This is not the case for photos which have a buzz percentage of around 4.8%. (We Are Social)
YouTube videos
YouTube is the platform that receives enough quality videos on its platform. With this platform, marketers can easily do the video marketing of their brand.
29. In one month, there are more than 2 billion people on YouTube.
30. Like Google, YouTube is the second largest search engine, the most used by Internet users and the second most visited site by the latter. (Alexa)
31. People aged 18 to 49, or 80% of these people, are regularly on the YouTube platform every month. (Think With Google)
32. On average, at least 500 YouTube videos are downloaded by Internet users within an hour.
So, to give an agency the visibility it deserves, don’t forget to include the YouTube network in your video platforms.
Instagram videos
Instagram is one of the well-known social networks when it comes to videos. Here are the numbers that prove it.
33. A video published on Instagram generates on average 150 interactions, that is to say it gets enough comments, likes, shares, etc. (HubSpot)
34. Stories that are posted on Instagram are seen by 500 million users.
Twitter videos
Like these social media,Twitter is also in the list of video platforms.
35. In 2022, the number of videos viewed on the social platform of Twitter increased by more than 220%, unlike previous years.
36. A video posted on Twitter is retweeted three times more than an image. (The Core)
37. Internet users who watch a video about a product on Twitter have a 70 % chance of remembering the brand.
Videos LinkedIn
LinkedIn is one of the most famous professional social platforms in the world. The statistics below give you a little more insight into its place in the implementation of video marketing strategies.
38. On LinkedIn, Internet users spend less time on static content and three times more time on videos. (LinkedIn)
39. Around 28% of marketers believe that LinkedIn is one of the best platforms for their profession. (eMarketer)
40. The video marketing campaigns that are done on the LinkedIn platform receive an engagement rate of 50 %.
Snapchat videos
Snapchat is the social network of choice for adolescents and young people because of its creative and entertaining side.
41. Next to 71 % users under 25 are present on Snapchat. So, this social network is the ideal platform if your target audience is young people.
42. On the platform of Snapchat, nearly 10 billion videos are viewed every day (Bloomberg)
In all, from these figures, you will have noticed that social networks play a vital role in the success of advertising campaigns.
Video viewing time statistics
The viewing time of a video matters to Internet users. In this section, you will have the statistics on video viewing time.
43. Videos that last at least two minutes are viewed more by consumers. This was stated by 47 % of companies.
44. Per day, 55 % of people watch videos and 78% view them per week.
45. People are quite present on YouTube in the meantime from 8 p.m. to 11 p.m to watch the videos.
46. The length of a video depends on the social network on which it will be posted. For example,
- On Instagram, the maximum time for a video is 30 seconds ;
- On Twitter, the best duration is45 seconds ;
- On Facebook, videos last on average 60 seconds ;
- On YouTube you can find thelong videos.
47. The duration of viewing videos varies depending on each Internet user and the quality of the content.
- During 30 minutes,43 % of consumers watch videos
- Within one hour,34 % view videos on social media;
- And in one day, more than 23 % are regularly active on these networks.
48. The majority of Internet users watch at least two videos per week. They especially prefer videos that last around 19 minutes. (Renderforest)
49. Sites that do not have video on their content page have a visit duration of less than two minutes than sites with video. (Merchant)
Video Marketing Statistics
The video marketing is one of the best tools allowing marketers and communicators to convince their customers of the merits of their service.
The statistics covered in this article on video marketing will give you more details on its effectiveness in advertising campaigns.
50. Marketers believe that video is one of the best types of content which provide a good return on investment. Thus, 73% of them state with conviction that videos have no negative impact on their ROI. (Tubular Insights)
51. In 2020, 93% of marketers tend to use video in their advertising campaign and receive at least 27% clicks. (vidyard)
52. Videos included in emails are viewed by 44% of users, increasing click-through percentage by up to 300%. Despite this, only 25% of agencies include videos in their email marketing. (Hubspot)
53. In 2020, 92% of marketers say that video is an element to take into account when implementing their marketing strategy. (HubSpot)
Video Advertising Statistics
The video advertising is one of the most effective ways to:
- Increase the lead rate;
- Improve brand awareness;
- And be noticeable in the competitive market.
In this part of the article, you will get a clear idea about how video ads can renovate your marketing strategy.
54. Videos are often made for a specific purpose. Therefore, companies looking to promote their brand or to sell a product use videos to easily attract customers.
To make these videos:
- Nearly 75% of companies rely on online platforms;
- Around 16% use a design team ;
- Other companies hire freelancers.
55. A video ad returns nearly 65 % of consumers on the company’s website. This allows agencies to have nearly 66% of leads additional in one year.
56. Video advertising is one of the effective ways to discover a new customer brand. To do this, nearly 88% of marketers plan to use YouTube, Facebook and LinkedIn to make video ads. (Play Play)
SEO video statistics
The SEO of a site is done according to very specific criteria. Among these are videos. Their presence on web pages makes it possible to optimize a site web. Here are some statistics that support this claim.
57. The majority of agencies, 58%, have at least one video on their web page, which allows them to have more than 86% conversion. (Renderforest)
58. More than half, or 62%, of searches on Google contain a video (Marketing Land)
59. Video increases search traffic on a website three times more (Conversion XL). This was justified by 78% of users.
60. A website that contains at least one video on its Landing Page has 53 times more chances of ranking in the first pages of search engine results (SERP). (Insivia)
Mobile video statistics
Videos are watched on any type of mobile device. So I present to you some data on the devices that Internet users use to view videos.
60. In 2020, 75% of videos are viewed on mobile. (eMarketer)
61. Generally, mobile devices are the most used for watching videos. On 100%:
- 63% view videos on phone;
- 30% watch videos on computer;
- And 7% of Internet users on Tablet.
62. YouTube represents almost 37% of global traffic on mobile devices.
63. The majority of videos viewed by 92% of mobile users are often shared with other users.
64. More than 60 % of Internet users prefer to watch videos online rather than on television sets.
65. Approximately 93% of Twitter videos are viewed on mobiles.
66. YouTube videos are viewed by the majority of Internet users from their mobile. This was proven by 70% of users.
Conclusion
Videos are content that is involved in the creation of a good advertising campaign. They allow companies to be visible on the internet.
Thanks to videos, web content can be optimized and sites can easily be found in the first pages of searches.
Despite all these advantages that videos offer for the business to prosper, 83% of marketing professionals still have difficulty integrating them into their advertising strategy.
Several platforms like Play Play offer efficient and fast video tools for designing your videos.
So, if the statistics presented in this section interest you and you have already experimented with a video editing tool, give us your impressions in the comments.
