I admit that I have difficulty understanding the current situation of blogs. For this, I tried to list and analyze the best statistics on the state of blogs this year.
But so as not to keep it for myself alone, I am sharing it with you in the form of an article.
If you want to discover a certain statistic, look no further. Go to the section that seems most relevant to you.
But first, let’s start with the stats that I consider to be the most important.
Most interesting statistics about blogging
I have compiled a list of the most relevant statistical data on blogs this year. These figures are as follows.
In 2020, the number of bloggers was 31.7 million in the United States (Statesman).
In the world, out of a sample of 1.9 billion websites, there are more than 600 million sites intended for the publication of articles (Hosting Tribuna).
Long blog posts can be ideal content for appropriating backlinks or backlinks. These articles receive on average 77.2% of links than short content (Backlinko).
When it comes to blogging, there is a correlation between word count and backlinks. For articles of 1,000 words, we notice a positive correlation between backlinks and article size. But for articles longer than 1,000 words, backlinks and word count have a negative correlation (Ahrefs).
With articles that are 2,000 words, there is a positive correlation between organic traffic and content size. On the other hand, for content that exceeds 2,000 words, a negative correlation is observed between organic traffic and the length of the article (Ahrefs).
Blog content allows bloggers to achieve good results. This was confirmed by 77% of bloggers (Orbit Media)
Bloggers who publish enough content most often report strong and satisfying results (Orbit Media).
The best results are found among bloggers who insert more than 10 images in each of their published content (Orbit Media).
According to an article in Chicago Tribune, more than half of the links published on social media, or 59%, are published without being read. But the fact that Twitter encourages users to read articles before sharing them has allowed Internet users to consult articles in these links 40 times more often (Vox).
More than half of users are interested in reading blog articles. Which gives a rate of 77% of Internet users (Social Media Today).
Content marketing plays an important role in growing a business. 73% of marketers use it in their lead generation. 64% of these specialists report that they use content marketing to generate sales and profits (Content Marketing Institute).
Content marketing increases the quantity and improves the quality of business services. This has been proven by 74% of business owners who say content marketing increases their business (Cleanse).
Most marketing experts, 60%, believe that content marketing helps generate customers or leads (Content Marketing Institute).
Current blog statistics
What is the state of blogs now? To answer this question, take note of these figures which may surprise you.
The majority of American Internet users prefer blog posts to emails. To do this, they spend three times less time on emails than on blogs (Social Media Today).
WordPress receives at least 60 million blogs on its server. Tumblr, for its part, manages nearly 518 million blogs (Hosting Tribunal).
The simplest way to manage websites is to use the WordPress tool. This tool hosts at least 42.8% of websites (W3 Tech).
Every month, more than 70 million new posts are shared on WordPress (WordPress).
Per month, approximately 77 million new comments are added to articles on WordPress (WordPress).
In 2020, blogs are used by 89% of marketers. These marketing experts use it in their content strategies (Content Marketing Institute).
Global content marketing is set for a $417.85 billion boom. This economic growth will be achievable in the interval of 4 years, i.e. from 2021 to 2025 (ReportLinker).
Published content must be accessible to users. This allows Internet users to spend the maximum time on the content. But if they encounter obstacles while reading the content, it is likely that more than half will end their consultations (Adobe).
Most buyers, 44%, say they use three to five pieces of content from the provider before doing business with the provider. In this case, the blog articles must be of quality in order to increase the rate of prospects and visibility. (Demand Gen Report).
Statistics on blog size and pace
What should blog articles contain? How many words should a blog post contain? What is the appropriate pace for publishing an article?
These questions are usually asked by bloggers. So, we have listed statistics on the length and frequency of blogs. This data will allow you to have precise answers to these concerns.
During the week or month, at least 50% of bloggers post articles on social networks (Orbit Media).
Writing a good blog post takes at least four hours (Orbit Media).
1,416 words is the number of words a blog article should contain on average (Orbit Media).
Content of less than 1,000 words is easy for Internet users to read. This was confirmed by 75% of the public (Contently).
Among Internet users, only 27% read blog articles in depth. On the other hand, the remaining 73% read publications without interest (HubSpot).
When the reading time of an article exceeds seven minutes, most visitors no longer value the content. We are talking about the drop in engagement for publications (AVERAGE).
Guest blogging statistics
Guest blogging allows you to create and obtain quality links on a large scale. It also allows bloggers to be exposed to a large audience.
93% of editors decide to maintain or increase the quantity of guest articles they plan to publish (Influence & Co.).
In a month, when 7% of bloggers submit at least 100 blog posts, 50% of them reach out to more than 10 contacts in order to obtain a guest post (ReferralRock).
Per month, nearly 60% of bloggers write one to five guest posts (ReferralRock).
Before a guest content can be published, the average amount is $77.80 (Ahrefs).
87% of bloggers tend to come up with their own guest post ideas. But among the latter, just 52% are responsible for writing these publication ideas (ReferralRock).
Blogging ROI Statistics
Are blog posts really beneficial to bloggers? Is this a reality or an illusion? Go through these statistics to get a clear idea of blog performance.
In the United States, bloggers take care of the editors’ commission. Around 40% of these commissions are the responsibility of blogs (Loan).
Out of a 100% sample, 67% of bloggers find their profits, while the remaining 33% have no income (TechJury).
Through affiliate products, services, advertisements, sponsored product reviews and online courses, bloggers make a large part of their profits (RankIQ).
The company Adthrive or Mediavine allows 72% of bloggers to have $2,000 per month as income. These bloggers use Adthrive or Mediavine as their ad management company (RankIQ).
Google AdSense and affiliate marketing are the most well-known monetization methods among bloggers. However, the AdSense method is often questioned by high-income bloggers. The latter rank it third, because they are 2.5 times more likely to sell their services themselves than through Google AdSense (GrowthBadger).
The vast majority of low-income bloggers do not market their products. Only 8% of these bloggers market their services. However, in one year, nearly 45% of bloggers who market their own products earn more than $50,000 (GrowthBadger).
The most profitable niche site is the food blog. Unlike other blogs in all major niches, food blogs earn the highest monthly income. It is estimated at $9,169 (RankIQ).
Blog Title Statistics
David Ogilvy thinks that the majority of Internet users spend enough time on the title of articles. On average, more than five users read the title of the article more carefully than the content.
He adds that bloggers can easily spend 80% of their time writing the blog title. So what are the statistics on blog titles?
Before publishing, 91% of bloggers write nearly six drafts of blog titles (Orbit Media).
Long article titles get a lot of social shares. Titles between 14 to 17 words outperform shorter titles with 76.7% shares (Backlinko).
The question mark helps titles get more social shares. Headlines presented in question form have 23.3% more social shares. (Backlinko).
Statistics on blog format and content
In the sales market, competition continues to intensify between bloggers. It is then necessary to offer content that arouses the interest of consumers. How should bloggers create quality articles?
For details, refer to this statistical data presented on the format and content of blogs.
New searches are done and shared by 41% of bloggers (Orbit Media).
Among bloggers, only 26% work with editors, while the remaining 74% focus on their articles (Orbit Media).
The quality of the articles is considered the first factor of success. Bloggers who have a high income tend to promote the quality of their content. Which is generally not the case with low-yielding bloggers (GrowthBadger).
For each blog post, bloggers insert at least two images into the content (Orbit Media).
When the loading time of an article exceeds 5 seconds, it causes the loss of 90% of the audience (Google).
Poorly written, overly long and wordy articles are less interesting content for users (Adobe).
Social media and blog post statistics
Sharing articles on social media increases blog traffic. So how can bloggers maximize them to generate more traffic to their blogs?
- To optimize social sharing, the recommended word count for content is 1,000 words to 2,000 words. However, for articles that exceed 2,000 words, we see that the ROI decreases during shares (Backlinko).
Blog posts can be published at any time. Social shares are evenly distributed between days of the week and posts published (Backlinko).
Social sharing refers to the notion of content virality. They can amplify the visibility of blog articles. But among the articles published, only 1.3% benefit from 75% of social shares (Backlinko).
Blog article SEO statistics
Bloggers mainly seek visibility. They can get consistent, passive traffic to their blogs by ensuring that published articles show up regularly in search engines.
How blogging works allows bloggers to achieve solid results. To do this, 71% of bloggers try to update their old content. On the other hand, the remaining 29% neglect updating their old articles, which sometimes makes their blogs inactive (Orbit Media).
Search engines have allowed Internet users to have the best experiences on the Internet. These search engines are efficient software for online queries. They generate nearly 68% of sites usable by users (BrightEdge).
The average article that is on the first page of the SERPs is about two years old (Ahrefs).
Web pages that appear in the top 10 search results also appear in this ranking for approximately 1,000 other keywords relating to the query (Ahrefs).
Nearly 93.3% of published articles are not ranked in the first search pages. Only 5.7% of published articles end up in the top ten search results. But the classification of these articles is done in the year following their publication (Ahrefs).
The most important source of traffic is SEO. This statement was confirmed by 71% of bloggers (Orbit Media).
The number one source of traffic for bloggers who earn at least $50,000 per year is organic search on Google. These bloggers attach great importance to SEO. On the other hand, bloggers with low performance don’t really take SEO into account. (GrowthBadger).
Generally, the more backlinks a page has, the more organic traffic it receives from Google (Ahrefs).
The web pages that get search traffic from Google are few and far between. Nearly 90.63% of pages do not receive this traffic (Ahrefs).
85% of bloggers rely on keyword research (Orbit Media).
The Flesch score is a way to make articles easier to read and to rate (between 1 and 1,000) the readability of the text. On the other hand, it has no correlation with the positioning of the articles (Ahrefs).
Blog Post Marketing Statistics
In what ways can your blogs become visible in the marketing market?
Bloggers who maintain relationships with influencers get good results (Orbit Media).
The best known channels for generating blog traffic are social networks (Orbit Media).
Email marketing is used by 66% of bloggers who direct users to their blog posts. These articles are also promoted on social media by 97% of bloggers (Statesman).
70% of bloggers who have a monthly income of at least $50,000 make their blogs visible through social networks. Unlike the 14% of low-performing bloggers who don’t really consider promoting their blogs (GrowthBadger).
Bloggers who earn more than $50,000 per year from their blogs use different email collection methods. This method allows them to get enough subscribers. This is often not the case among low-performing bloggers (GrowthBadger).
In summary
So ! Now you have an idea of the current state of blogging.
And as you can see, this is a part of the web which is still booming and which allows for a fairly significant ROI when it is well deployed.
I hope this content can help you.
See you soon !
