This is surprising information! As of April 2023, India had 182.35 million Snapchat users, far surpassing the United States with its 108.8 million users. These demographics are crucial to understanding the size of Snapchat’s audience. In this article, we will explore 10 essential statistics on this essential platform.
1. Snapchat has 431 million daily active users worldwide
Yes, this is interesting information! By 2024, Snapchat is expected to reach 431 million daily active users worldwide. This is an increase of 4.1% compared to 2023. By 2025, this number is expected to even exceed 467 million. Snapchat continues to grow at a steady pace.
2. L’India holds the largest Snapchat user base, with an impressive total of 182.35 million users
It’s fascinating ! As of April 2023, India led with 182.35 million Snapchat users, ahead of the United States whichposition in second place with 108.8 million users. If you are targeting these markets, Snapchat is a must.
3. Snapchat reaches 90% of the population aged 13 to 24 in more than 25 countries
Do you want to reach young people? Snapchat is the platform for you!It affects 90% of 13-24 year olds and 75% of 13-34 year olds in more than 25 countries. It’s a great way to communicate with new generations.
4. Users aged 18-24 make up 38.1% of Snapchat’s total ad audience
The 18-24 age group makes up the largest portion of Snapchat’s advertising audience, making up 38.1% of the total. 13-17 year olds represent 18.6% and 25-34 year olds 23.6%. Adapt your communication according to these targets.
5. Snapchat users have a global spending power of $4.4 trillion
Did you know ? Snapchatters have considerable spending power, estimated at $4.4 trillion worldwide. This is a boon for brands looking to boost their sales. Don’t miss out on this potential!
6. 63% of Snapchat daily active users interact with AR filters
Around 250 million users,either 63% of Snapchat’s daily active users use the app’s augmented reality (AR) features. AR filters are very successful. Why not create one for your brand?
7. Snapchat video ads have a 5x higher completion rate than desktop video ads
Are you hesitant about doing video advertising on Snapchat? Video ads on Snapchat have 5x higher completion rates than traditional video ads on desktop. Users are very receptive to videos on the app.
8. Snapchat advertising revenue expected to reach $4.12 billion in 2024
Snapchat’s worldwide advertising revenue is forecast to reach $4.12 billion in 2024. Although its growth is slower than other social platforms, Snapchat remains a major player in the advertising market.
9. 47% of users purchased a product after trying it virtually via a Snapchat AR filter
Do you want to boost your online sales? Bet on AR filters! Close tohalf of users (47%) made a purchase after testing a product virtually using an augmented reality filter on Snapchat. AR shopping has a bright future ahead of it.
10. On average, users spend 30 minutes per day on Snapchat
Interestingly, Snapchat users aged 18 and over spend an average of 30 minutes per day on the app and open it almost 40 times per day. It’s an ultra-engaged and loyal audience. Enough to make brands want to communicate on Snapchat!
Conclusion
As you will have understood, these 10 statistics demonstrate the popularity of Snapchat, particularly among younger generations. Its advertising and commercial potential is immense, as is the engagement of its users. For brands looking to reach a young and receptive audience, Snapchat is a must in 2024. So, are you ready to get started?
Sources :
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5.20 Amazing Snapchat Statistics To Boost Your B2B Marketing
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7. 28 SnapChat Video Marketing Statistics You Simply Can’t Ignore (2024)
8. Which Age Group Uses Snapchat the Most? [Mar 2024 Update]
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10. Snapchat Insights: How to Use the Analytics Tool (And What to Track
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16. Snapchat Demographic Stats: How Many People Use Snapchat in 2024?
17. 24 Snapchat Stats That Matter to Marketers in 2024
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19.Snapchat Revenue and Statistics You Should Know
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