By 2024, Twitter has more than 1.3 billion accounts, although only 335 million are monthly active users. These figures illustrate the extent to which Twitter remains an essential platform, despite the challenges it faces. Let’s explore 10 fascinating statistics that prove Twitter’s resilience.
1. Twitter attendance in the United States has fallen by 23% since the takeover by Elon Musk
Did you know that the number of daily Twitter users in the United States has decreased by 23% since Elon Musk bought the platform? This is a significant change that shows the impact of the new owner’s decisions.
2. Twitter expects to lose more than 32 million users worldwide by 2024.
According to Insider Intelligence forecasts, the number of monthly Twitter users is expected to decline by almost 4% in 2023 and 5% in 2024. Twitter faces challenges in maintaining its user base.
3. Twitter has 500 million monthly active users
Despite these challenges, Twitter still has 500 million monthly active users, with a strong presence in the United States, Japan and India. That’s a huge audience for businesses.
4. 60.9% of Twitter’s audience is male
The majority of Twitter users, 60.9%, are men. This is important data to take into account in your communication strategy on the platform.
5. 77% of Twitter users have a better perception of brands that respond to their tweets
Brand engagement on Twitter has a significant impact on user perception. This shows the importance of listening and responding to interactions.
6. 93% of Twitter community members are open to brand involvement
Twitter users are generally open to interacting with brands, as long as it is authentic and relevant. This is an opportunity for your business to seize.
7. “40% of Twitter users have purchased something after seeing it on Twitter.”
Twitter plays an important role in the purchasing process by influencing consumer decisions. This is a channel that should not be overlooked for your marketing actions.
8. 75% of B2B companies market on Twitter
Twitter is not just for consumer brands, B2B opportunities are also present on the platform. It is a tool to consider for your digital strategy.
9. More than 50% of Twitter users follow brands and businesses
Twitter users are already interested in brands, providing opportunities to captivate and hold their attention. Be present where your audience is.
10. Twitter users spend 8 billion active minutes per day on the platform
Twitter users are very active, spending a considerable amount of time on the platform every day. This is a significant commitment to leverage.
Conclusion
In summary, these 10 key statistics demonstrate that Twitter remains an essential platform in 2024, despite the challenges it faces. Whether in terms of user base, engagement or impact on brands, Twitter maintains a prominent place in the social media landscape. Although some indicators are declining, the opportunities offered by Twitter still make it a powerful tool to reach your audience and grow your business. By adapting to the evolution of the platform, you will be able to get the most out of your presence on Twitter and achieve your goals.
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